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Amazon is hiring, with the goal of making generative AI part of its product search experience.<\/p>\n
Details of the work.<\/strong> Amazon is looking for up-and-coming talent in software engineering and search marketing to reimagine search and create a seamless experience on its e-commerce platform. According to Amazon’s listing: <\/p>\n “This will be a once-in-a-generation transformation for search.”<\/p>\n Reinventing Amazon Search.<\/strong> Amazon also wants to create “a new AI-first initiative to reinvent and reinvent the way we search by using next-generation deep learning techniques at scale,” according to the job description, according to reports. Bloomberg<\/a>.<\/p>\n Why we care<\/strong> Amazon is the leading product search engine. This means that brands, sellers and sellers should keep an eye on the evolution of Amazon’s product search, as changes could significantly affect the way products are found and purchased.<\/p>\n What Amazon says. <\/strong>Amazon spokeswoman Keri Bertolino declined to speak to Bloomberg, but wrote in an email: “We are investing significantly in generative AI across our businesses.”<\/p>\n This is true. We recently reported on how Amazon is working on AI tools to generate videos and images for advertisers.<\/p>\n