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Elon Musk announced today that Linda Yaccarino will be the next CEO of Twitter.<\/p>\n
the ad<\/strong> moss he tweeted<\/a> the news, adding that Yaccarino would “primarily focus on business operations.” Musk will focus on product design and new technologies. Musk added:<\/p>\n “We look forward to working with Linda to transform this platform into X, the app for everything.”<\/p>\n Twitter is technically no longer a company. It is officially known as X Corp. But we still don’t know exactly what the X platform will be.<\/p>\n Why we care <\/strong>Twitter under Musk has been a disaster at times. It will be worth seeing if having a new Twitter CEO can help repair some of the damage and attract advertisers, marketers and brands.<\/p>\n About Yaccarino. <\/strong>Most recently, Yaccarino was president of global advertising and partnerships at NBCUniversal Media. Yaccarino had been with NBC for more than 11 years in various roles.<\/p>\n Watch Yaccarino’s interview with Musk.<\/strong> Yaccarino recently interviewed Musk<\/a> on the future of Twitter marketing at MMA’s POSSIBLE 2023 Miami Event.<\/p>\n Getting followers on Twitter.<\/strong> When Yaccarino last tweeted on May 10, he had 7,187 Twitter followers, as did Dan Barker. he tweeted<\/a>. After Musk announced Yaccarino as CEO, he started gaining hundreds of followers per minute. At the time of posting, I had more than 150,000 followers<\/a>.<\/p>\n