{"id":4214,"date":"2023-05-09T21:19:23","date_gmt":"2023-05-09T21:19:23","guid":{"rendered":"https:\/\/afreeurl.com\/?p=4214"},"modified":"2023-05-09T21:19:24","modified_gmt":"2023-05-09T21:19:24","slug":"cdps-prevent-your-data-from-draining","status":"publish","type":"post","link":"https:\/\/afreeurl.com\/?p=4214","title":{"rendered":"CDPs prevent your data from draining"},"content":{"rendered":"<p><\/p>\n<p><a href=\"https:\/\/www.bigmarker.com\/third-door-media\/Data-Down-the-Drain-CDPs-Bring-Value-to-an-Underutilized-Asset?utm_bmcr_source=selpost\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p>Customer data platforms (CDPs) are here to stay and have become an essential element of the martech stack.<\/p>\n<p>MarTech Intelligence&#8217;s latest report, Customer Data Platforms: A Marketer&#8217;s Guide, found that interest in CDPs increased by 32% last year.  Many respondents listed CDPs as a high-priority technology investment.  However, according to Forrester, nearly 90% of marketers say their CDP doesn&#8217;t meet their needs.<\/p>\n<p>So where do we go from here?<\/p>\n<p>Sign up and attend <a href=\"https:\/\/www.bigmarker.com\/third-door-media\/Data-Down-the-Drain-CDPs-Bring-Value-to-an-Underutilized-Asset?utm_bmcr_source=selpost\" target=\"_blank\" rel=\"noopener\">&#8220;Data down the drain? CDPs add value to an underutilized asset.<\/a> <span style=\"font-size: revert; color: initial;\">presented by <\/span>BlueConic.<\/p>\n<p>Click here for more Search Engine Land webinars.<\/p>\n<p>\t\t\t\t\t\t\t<a class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMLXKIzD8vAQ?hl=en-US&#038;gl=US&#038;ceid=US%3Aen\" target=\"_blank\" rel=\"nofollow noopener\">Add Search Engine Land to your Google News feed.    <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/searchengineland.com\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png\"\/><\/a><\/p>\n<p class=\"pb-1\">New in Search Engine Land<\/p>\n<p>About the author<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Cynthia Ramsaran\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2021\/06\/Cynthia_Ramsaran.jpg\"\/>\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\tCynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech.  A multi-channel storyteller with over two decades of publishing\/content marketing experience, Cynthia&#8217;s experience spans the marketing, technology, finance, manufacturing and gaming industries.  She was a writer\/producer for CNBC.com and produced thought leadership for KPMG.  Cynthia is from Queens, NY and earned her BA and MBA from the University of St.  John.\t\t\t\t\t<\/p>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/searchengineland.com\/cdps-prevent-your-data-from-going-down-the-drain-415069\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer data platforms (CDPs) are here to stay and have become an essential element of the martech stack. MarTech Intelligence&#8217;s latest report, Customer Data Platforms: A Marketer&#8217;s Guide, found that interest in CDPs increased by 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn&#8217;t meet their needs. So where do we go from here? Sign up and attend &#8220;Data down&#8230; <\/p>\n","protected":false},"author":1,"featured_media":4215,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-news"],"_links":{"self":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/4214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4214"}],"version-history":[{"count":1,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/4214\/revisions"}],"predecessor-version":[{"id":4216,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/4214\/revisions\/4216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/media\/4215"}],"wp:attachment":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}