{"id":4124,"date":"2023-05-04T17:22:14","date_gmt":"2023-05-04T17:22:14","guid":{"rendered":"https:\/\/afreeurl.com\/?p=4124"},"modified":"2023-05-04T17:22:15","modified_gmt":"2023-05-04T17:22:15","slug":"google-announces-8-new-top-level-domains-including-one-for-lawyers","status":"publish","type":"post","link":"https:\/\/afreeurl.com\/?p=4124","title":{"rendered":"Google announces 8 new top-level domains, including one for lawyers"},"content":{"rendered":"<p><\/p>\n<p>Google announced the launch of eight new top-level domains (TLDs), including one that may have high business potential for law firms, others that are useful for academics, and two top-level domains that are based on extensions of files, which can be problematic from a security point of view<\/p>\n<h2>Top level domains<\/h2>\n<p>The eight new top-level domains (TLDs) are suitable for different purposes.<\/p>\n<p><strong>The eight new TLDs are:<\/strong><\/p>\n<p>.dad .phd .prof .esq .foo .zip .mov .nexus<\/p>\n<p>The .mom domain has been available for registration since 2015.<\/p>\n<p>One has to wonder why it took so long to come up with a .dad domain.  Whatever the reason, here&#8217;s your chance to buy WorldsGreatest.dad!<\/p>\n<h2>How much do new top level domains cost?<\/h2>\n<p>Domain names can be registered today, May 3, 2023.<\/p>\n<p>Over the next week, prices will drop in six phases until it reaches the base price of $30 per year on May 10.<\/p>\n<p>The sooner a domain name is registered, the more expensive it will be.<\/p>\n<p>Thus, more valuable domains will initially cost more.<\/p>\n<p><strong>Six phases of Google domain registration pricing:<\/strong><\/p>\n<p>Phase 1 \u2013 May 3 at 12:00 p.m<br \/>$11,500 + $30\/year Phase 2: Starts May 4 at 12:00<br \/>$3,500 + $30\/year Phase 3 \u2013 May 5 at 12pm<br \/>$1,150 + $30\/year Phase 4 \u2013 May 6 at 12pm<br \/>$350 + $30\/year Phase 5 \u2013 May 8 at 12pm<br \/>$125 + $30\/year General availability: May 10 at 12:00 p.m.<br \/>$30\/year<\/p>\n<h2>First Level Domain .Esq<\/h2>\n<p>The word esquire (commonly abbreviated as Esq.), is a title used for lawyers in the United States.<\/p>\n<p>The tite is used after his name, usually to mean that he is a lawyer who has passed the bar in his state.<\/p>\n<p>As such, the .esq TLD is particularly well suited for use by US attorneys.<\/p>\n<p>Without a doubt, the TLD with the most commercial potential is the .esq TLD.  Esq is the shortened form of the word esquire, which is a courtesy title given to lawyers.<\/p>\n<p>Keyword domain names are great for quickly communicating to users what a website is about.<\/p>\n<p>A local legal service can use a domain name with a geographic area and its field to quickly communicate that the company serves the user&#8217;s area.<\/p>\n<p>But many of the most desirable legal domains with meaningful words are already taken.<\/p>\n<p>For this reason, the .esq TLD can provide an opportunity to acquire a suitable domain name for a lawyer.<\/p>\n<p>Many desirable domain names are available right now.<\/p>\n<p>But they are available at early access prices, meaning they cost at least $11,500 to sign up and then $30 annually.<\/p>\n<p><strong>Here are some examples I found this afternoon:<\/strong><\/p>\n<\/p>\n<p><strong>This is another available domain:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-485973 b-lazy pcimg\" alt=\"Google announces 8 new top-level domains, including one for lawyers\" width=\"381\" height=\"422\" srcset=\"\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/05\/example-domain-2-6452bd7d682f2-sej.png\"\/><\/p>\n<p>Some may believe that an exact match domain name for your desired keywords is helpful for ranking.<\/p>\n<p>But it is not so.<\/p>\n<p>Exact match keyword domain names are not necessary to rank well in Google.<\/p>\n<p>Bill Hartzer (<a href=\"https:\/\/www.linkedin.com\/in\/bhartzer\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>), CEO of Hartzer Consulting observed:<\/p>\n<p>&#8220;I think inevitably many people will have questions about whether or not Google will give additional ranking weight to these new TLDs.<\/p>\n<p>I think it&#8217;s the case that all TLDs have a chance to rank, and I don&#8217;t think there&#8217;s any reason for Google to give more weight to a particular TLD or domain that uses a TLD that Google offers as a registrar.&#8221;<\/p>\n<p>What counts, for ranking purposes, is content and external signals such as links.<\/p>\n<p>The value of an exact match keyword domain is in the unique way it can stand out from other listings on search engine results pages (SERPs).<\/p>\n<p>In addition, conversion rates can improve because a keyword domain matches what the user is searching for, thus attracting visitors that are more closely matched to what is offered on the website.<\/p>\n<p>Jeff Ferguson (<a href=\"https:\/\/www.linkedin.com\/in\/jefftferguson\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>), CEO, Digital Amplitude;  Adjunct Professor, UCLAA, offered his thoughts on the new TLDs:<\/p>\n<p>&#8220;The set of doctorate, prof, esq is an interesting combination for the professional set.<\/p>\n<p>As an adjunct professor at UCLA, I see something like this being useful in a number of ways.&#8221;<\/p>\n<h2>Are TLDs more likely to raise security issues?<\/h2>\n<p>The two TLDs that seem to be problematic are the .zip and .mov TLDs.<\/p>\n<p>Dot zip and dot mov are file extensions.  One is for a compressed file and the other is a file extension for a movie format.  Importantly, these types of file extensions are used to deliver Trojans and malware.<\/p>\n<p>Jeff agreed, commenting that it seems like a &#8220;curious choice&#8221; to create TLDs based on file extensions, especially for extensions that may carry a malicious payload.<\/p>\n<p><strong>He remarked:<\/strong><\/p>\n<p>&#8220;Why would they do something for an existing extension?&#8221;<\/p>\n<p>However, many of these new TLDs offer a rare opportunity to register elusive domain names that can be useful for business, professional purposes, or even as a gift (in the case of the .dad TLD).<\/p>\n<p><strong>Read Google&#8217;s official announcement:<\/strong><\/p>\n<p><a href=\"https:\/\/blog.google\/products\/registry\/8-new-top-level-domains-for-dads-grads-tech\/\" target=\"_blank\" rel=\"noopener\">8 new top-level domains for parents, graduates and technicians<\/a><\/p>\n<p>Featured image by Shutterstock\/Luis Molinero<\/p>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.searchenginejournal.com\/google-domain-registrar-new-tlds\/485971\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google announced the launch of eight new top-level domains (TLDs), including one that may have high business potential for law firms, others that are useful for academics, and two top-level domains that are based on extensions of files, which can be problematic from a security point of view Top level domains The eight new top-level domains (TLDs) are suitable for different purposes. The eight new TLDs are: .dad .phd .prof .esq .foo .zip .mov .nexus&#8230; <\/p>\n","protected":false},"author":1,"featured_media":4125,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-news"],"_links":{"self":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/4124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4124"}],"version-history":[{"count":1,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/4124\/revisions"}],"predecessor-version":[{"id":4126,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/4124\/revisions\/4126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/media\/4125"}],"wp:attachment":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}