{"id":4018,"date":"2022-11-21T16:08:36","date_gmt":"2022-11-21T16:08:36","guid":{"rendered":"https:\/\/afreeurl.com\/it-started-as-a-tuba-it-is-now-thriving-at-ebsco-find-out-why\/"},"modified":"2022-11-21T16:08:36","modified_gmt":"2022-11-21T16:08:36","slug":"it-started-as-a-tuba-it-is-now-thriving-at-ebsco-find-out-why","status":"publish","type":"post","link":"https:\/\/afreeurl.com\/?p=4018","title":{"rendered":"It started as a tuba.  It is now thriving at EBSCO;  find out why."},"content":{"rendered":"<p><\/p>\n<p style=\"font-size:25px;line-height:1\"><strong>sponsored<\/strong><\/p>\n<p><img decoding=\"async\" data-attachment-id=\"1186535\" src=\"https:\/\/bhamnow.com\/2022\/11\/21\/he-started-as-a-tuba-player-now-hes-director-of-digital-sales-at-ebsco\/ebsco-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/bhamnow.com\/wp-content\/uploads\/2022\/11\/EBSCO-1-scaled-e1669045946454.jpg?fit=2560%2C1337&#038;ssl=1\" data-orig-size=\"2560,1337\" data-comments-opened=\"0\" data-image-meta=\"{\"aperture\":\"2.8\",\"credit\":\"\",\"camera\":\"ILCE-7M4\",\"caption\":\"\",\"created_timestamp\":\"1667530641\",\"copyright\":\"\",\"focal_length\":\"70\",\"iso\":\"125\",\"shutter_speed\":\"0.004\",\"title\":\"\",\"orientation\":\"0\"}\" data-image-title=\"EBSCO-1\" data-image-description=\"\" data-image-caption=\"\n\n<p>Martin Hill at EBSCO headquarters.  (Jacob Blankenship \/ Bham Now)<\/p>\n<p>&#8221; data-medium-file=&#8221; data-large-file=&#8221; decoding=&#8221;async&#8221; width=&#8221;1400&#8243; height=&#8221;731&#8243; alt=&#8221;EBSCO HQ, Martin Hill&#8221; class=&#8221;wp-image-1186535&#8243; srcset= &#8221; 2048w, 800w, 160w, 768w, 1536w&#8221; sizes=&#8221;(max-width: 1400px) 100vw, 1400px&#8221; title=&#8221;He started as a tuba player.  It is now thriving at EBSCO;  find out why.  1&#8243; data-recalc-dims=&#8221;1&#8243;\/>Martin Hill at EBSCO headquarters.  (Jacob Blankenship \/ Bham Now)<\/p>\n<p>We always love a good career turnaround story, and Martin Hill has a great one.  Not everyone&#8217;s story starts with engineering, takes a musical detour and leads to marketing at a major international outdoor brand, but this one does.  Find out what&#8217;s up with the culture of <a href=\"https:\/\/careers.ebscoind.com\/\" target=\"_blank\" rel=\"noopener\">EBSCO Industries<\/a> made Hill&#8217;s unusual career possible.<\/p>\n<p><span id=\"more-1178971\"\/><\/p>\n<h2>Meet Martin Hill<\/h2>\n<p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" title=\"This Man Found His Career Path at EBSCO\" width=\"760\" height=\"428\" src=\"https:\/\/www.youtube.com\/embed\/YL75aqWlxJM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/span>\n<\/p>\n<p>Born and raised in Birmingham, Hill graduated from Hewitt-Trussville High School before attending the University of Alabama to study engineering.  It turns out that tuba appealed to him more than calculus, so he switched majors. <\/p>\n<p>He later earned his Masters in Music Performance from Georgia State before becoming a tuba player in Atlanta for six years. <\/p>\n<p>Love brought him back to his hometown of Birmingham, when an innocent MySpace message rekindled a romance with his high school sweetheart, who had a steady accounting career here. <\/p>\n<p>The two are now married with a quirky six-year-old son &#8220;who is just the joy of our lives.&#8221;<\/p>\n<h2>Bham Now: How did you transition from music to digital marketing at EBSCO? <\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"1400\" height=\"579\" alt=\"Martin Hill playing the tuba\" class=\"wp-block-jetpack-slideshow_image wp-image-1186537\" data-id=\"1186537\" src=\"https:\/\/i0.wp.com\/bhamnow.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-8.44.20-AM.png?resize=1400%2C579&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/bhamnow.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-8.44.20-AM.png?w=1862&#038;ssl=1 1862w, https:\/\/i0.wp.com\/bhamnow.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-8.44.20-AM.png?resize=800%2C331&#038;ssl=1 800w, https:\/\/i0.wp.com\/bhamnow.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-8.44.20-AM.png?resize=160%2C66&#038;ssl=1 160w, https:\/\/i0.wp.com\/bhamnow.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-8.44.20-AM.png?resize=768%2C318&#038;ssl=1 768w, https:\/\/i0.wp.com\/bhamnow.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-21-at-8.44.20-AM.png?resize=1536%2C635&#038;ssl=1 1536w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" title=\"It started as a tuba.  It is now thriving at EBSCO;  find out why.  2\" data-recalc-dims=\"1\"\/><img decoding=\"async\" loading=\"lazy\" width=\"720\" height=\"540\" alt=\"Former waiters It started as a tuba.  It is now thriving at EBSCO;  find out why.\" class=\"wp-block-jetpack-slideshow_image wp-image-1186541\" data-id=\"1186541\" src=\"https:\/\/i0.wp.com\/bhamnow.com\/wp-content\/uploads\/2022\/11\/Old-days-bartending.jpg?resize=720%2C540&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/bhamnow.com\/wp-content\/uploads\/2022\/11\/Old-days-bartending.jpg?w=720&#038;ssl=1 720w, https:\/\/i0.wp.com\/bhamnow.com\/wp-content\/uploads\/2022\/11\/Old-days-bartending.jpg?resize=160%2C120&#038;ssl=1 160w, https:\/\/i0.wp.com\/bhamnow.com\/wp-content\/uploads\/2022\/11\/Old-days-bartending.jpg?resize=500%2C375&#038;ssl=1 500w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" title=\"It started as a tuba.  It is now thriving at EBSCO;  find out why.  3\" data-recalc-dims=\"1\"\/><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"\/><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"\/><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"\/><\/p>\n<p><strong>Hill: <\/strong>In college, I was working in restaurants to make ends meet.  When I came back, I immediately started working at a restaurant near the Apple Store.  When the employees came in, I loved them with the latest technology.<\/p>\n<p>When I asked a friend who had been working in tech for years how to get into this industry, he recommended that I get into website development, so I started taking a bunch of classes.<\/p>\n<p>One day a gentleman walked into the restaurant and said, &#8220;I think you should have a website.&#8221;  I gave him the address of the one I had just finished building.  This led to a part-time job offer with a small local startup that focused on digital marketing and website development.<\/p>\n<p>One day, that company closed up shop and the restaurant where I worked unexpectedly also closed its doors, leaving me with no income. <\/p>\n<h2>Bham Now: How did you get started at EBSCO? <\/h2>\n<p><strong>Hill: <\/strong>Just when I thought it was time to take the plunge and go full-time into web development or digital marketing, I found a job at <a href=\"https:\/\/bhamnow.com\/2020\/09\/21\/how-ebsco-industries-is-working-to-uplift-alabama-students-teachers\/\" target=\"_blank\" rel=\"noopener\">EBSCO<\/a>. <\/p>\n<p>I interviewed with a group and had never been in a corporate environment before.  To say I was intimidated was the understatement of the year \u2013 I remember shaking from head to toe. <\/p>\n<p>We talked shop about search engine optimization (SEO) and pay-per-click (PPC), but I was so convinced I wasn&#8217;t going to get a call that I went and started looking for more restaurant work. <\/p>\n<p>When I got a call for a second interview in the middle of a shift, I jumped for joy.  The second time was much more relaxed and I was given a job as a digital marketing coordinator focusing on SEO and PPC. <\/p>\n<p><strong>Ready for a new challenge? <\/strong><a href=\"https:\/\/careers.ebscoind.com\/\" target=\"_blank\" rel=\"noopener\"><strong>EBSCO Industries is hiring<\/strong><\/a><strong>. <\/strong><\/p>\n<h2>Bham Now: What was so special about EBSCO? <\/h2>\n<p><img decoding=\"async\" data-attachment-id=\"1186543\" src=\"https:\/\/bhamnow.com\/2022\/11\/21\/he-started-as-a-tuba-player-now-hes-director-of-digital-sales-at-ebsco\/ebsco-31\/\" data-orig-file=\"https:\/\/i0.wp.com\/bhamnow.com\/wp-content\/uploads\/2022\/11\/EBSCO-31-scaled.jpg?fit=2560%2C1707&#038;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"0\" data-image-meta=\"{\"aperture\":\"2.8\",\"credit\":\"\",\"camera\":\"ILCE-7M4\",\"caption\":\"\",\"created_timestamp\":\"1667531763\",\"copyright\":\"\",\"focal_length\":\"63.3\",\"iso\":\"640\",\"shutter_speed\":\"0.0025\",\"title\":\"\",\"orientation\":\"0\"}\" data-image-title=\"EBSCO-3(1)\" data-image-description=\"\" data-image-caption=\"\n\n<p>Training is an important part of working at EBSCO.  (Jacob Blankenship \/ Bham Now)<\/p>\n<p>&#8221; data-medium-file=&#8221; data-large-file=&#8221; decoding=&#8221;async&#8221; loading=&#8221;lazy&#8221; width=&#8221;1400&#8243; height=&#8221;933&#8243; alt=&#8221;Martin Hill, EBSCO&#8221; class=&#8221;wp-image- 1186543&#8243; srcset=&#8221; 2048w, 800w, 160w, 768w, 1536w&#8221; sizes=&#8221;(max-width: 1400px) 100vw, 1400px&#8221; title=&#8221;He started out as a tuba player.  It is now thriving at EBSCO;  find out why.  4&#8243; data-recalc-dims=&#8221;1&#8243;\/>Training is an important part of working at EBSCO.  (Jacob Blankenship \/ Bham Now)<\/p>\n<p><strong>Hill: <\/strong>Once I started with EBSCO, one of the first things they did was invest in me. <\/p>\n<p>About the third week I was there, I was sent to Atlanta for extensive training. <\/p>\n<p>Then I went back and started creating a lot of reports.  That was in the corporate communications department, which was more like an in-house digital marketing agency that supported a lot of EBSCO companies that didn&#8217;t have those resources on staff. <\/p>\n<h2>Bham Now: Where did you start at EBSCO and what is your current role? <\/h2>\n<p><img decoding=\"async\" data-attachment-id=\"1186547\" src=\"https:\/\/bhamnow.com\/2022\/11\/21\/he-started-as-a-tuba-player-now-hes-director-of-digital-sales-at-ebsco\/headshot-edit-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/bhamnow.com\/wp-content\/uploads\/2022\/11\/Headshot-edit-1.jpg?fit=1500%2C1000&#038;ssl=1\" data-orig-size=\"1500,1000\" data-comments-opened=\"0\" data-image-meta=\"{\"aperture\":\"2\",\"credit\":\"\",\"camera\":\"Canon EOS 5D Mark II\",\"caption\":\"\",\"created_timestamp\":\"1423480419\",\"copyright\":\"\",\"focal_length\":\"50\",\"iso\":\"100\",\"shutter_speed\":\"0.0125\",\"title\":\"\",\"orientation\":\"1\"}\" data-image-title=\"Headshot edit 1\" data-image-description=\"\" data-image-caption=\"\n\n<p>Martin Hill had never worked in a corporate environment before EBSCO.  (Martin Hill)<\/p>\n<p>&#8221; data-medium-file=&#8221; data-large-file=&#8221; decoding=&#8221;async&#8221; loading=&#8221;lazy&#8221; width=&#8221;1400&#8243; height=&#8221;933&#8243; alt=&#8221;Martin Hill, EBSCO&#8221; class=&#8221;wp-image- 1186547&#8243; srcset=&#8221; 1500w, 800w, 160w, 768w&#8221; sizes=&#8221;(max-width: 1400px) 100vw, 1400px&#8221; title=&#8221;He started out as a tuba player.  It is now thriving at EBSCO;  find out why.  5&#8243; data-recalc-dims=&#8221;1&#8243;\/>Martin Hill had never worked in a corporate environment before EBSCO.  (Martin Hill)<\/p>\n<p><strong>Hill: <\/strong>I started by creating reports for corporate communications.  Through this role, I was exposed to the entire EBSCO network of companies, even in what was a fairly entry-level job. <\/p>\n<p>This led to internal consulting opportunities where I worked directly with different marketing teams within the larger company including <a href=\"https:\/\/www.pradcooutdoorbrands.com\/\" target=\"_blank\" rel=\"noopener\">PRADCO outdoor brands<\/a>.<\/p>\n<p>We worked hard on the PRADCO account for a few months.  Towards the end of the financial year, I came down to do a summary report of everything we had done and what opportunities we see for the coming year. <\/p>\n<p>A couple of days later, I received an email from the general manager of the hunting division asking if I would be interested in joining his team.  It was not only a breakthrough in the company, but also an opportunity for me to fully sink my teeth into one of the businesses. <\/p>\n<p>Opportunities later came to be Marketing Director and now Digital Sales Director for the PRADCO Direct team where we are building something new for the company.<\/p>\n<h2>Bham Now: You have progressed quite quickly.  What has made it possible within EBSCO&#8217;s culture? <\/h2>\n<p><img decoding=\"async\" data-attachment-id=\"1186549\" src=\"https:\/\/bhamnow.com\/2022\/11\/21\/he-started-as-a-tuba-player-now-hes-director-of-digital-sales-at-ebsco\/ebsco-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/bhamnow.com\/wp-content\/uploads\/2022\/11\/EBSCO-4-scaled.jpg?fit=2560%2C1707&#038;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"0\" data-image-meta=\"{\"aperture\":\"2.8\",\"credit\":\"\",\"camera\":\"ILCE-7M4\",\"caption\":\"\",\"created_timestamp\":\"1667531921\",\"copyright\":\"\",\"focal_length\":\"40\",\"iso\":\"640\",\"shutter_speed\":\"0.005\",\"title\":\"\",\"orientation\":\"0\"}\" data-image-title=\"EBSCO-4\" data-image-description=\"\" data-image-caption=\"\n\n<p>Chatting with a co-worker.  (Jacob Blankenship \/ Bham Now)<\/p>\n<p>&#8221; data-medium-file=&#8221; data-large-file=&#8221; decoding=&#8221;async&#8221; loading=&#8221;lazy&#8221; width=&#8221;1400&#8243; height=&#8221;933&#8243; alt=&#8221;EBSCO &#8221; class=&#8221;wp-image-1186549&#8243; srcset =&#8221; 2048w, 800w, 160w, 768w, 1536w&#8221; sizes=&#8221;(max-width: 1400px) 100vw, 1400px&#8221; title=&#8221;He started as a tuba player.  It is now thriving at EBSCO;  find out why.  6&#8243; data-recalc-dims=&#8221;1&#8243;\/>Chatting with a co-worker.  (Jacob Blankenship \/ Bham Now)<\/p>\n<p><strong>Hill: <\/strong>The theme throughout my entire experience here is that the company continues to offer me new opportunities to learn new skill sets, new types of channels to be in, whether it&#8217;s marketing or sales, working with new clients, whatever . <\/p>\n<p>One of our key tenants here at PRADCO is &#8220;grow or die&#8221;.  The idea is that you can&#8217;t stand still;  our competition will never stand still.  So every day you come in ready to learn something new, you&#8217;ll have new opportunities to grow.  And that&#8217;s exactly what my experience has been here.<\/p>\n<p><strong>If you are looking for a place to grow your career, <\/strong><a href=\"https:\/\/careers.ebscoind.com\/\" target=\"_blank\" rel=\"noopener\"><strong>EBSCO Industries is hiring<\/strong><\/a><strong>.<\/strong><\/p>\n<p><strong>Sponsored by:<\/strong><\/p>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMiZmh0dHBzOi8vYmhhbW5vdy5jb20vMjAyMi8xMS8yMS9oZS1zdGFydGVkLWFzLWEtdHViYS1wbGF5ZXItbm93LWhlcy1kaXJlY3Rvci1vZi1kaWdpdGFsLXNhbGVzLWF0LWVic2NvL9IBAA?oc=5\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>sponsored Training is an important part of working at EBSCO. (Jacob Blankenship \/ Bham Now) Hill: Once I started with EBSCO, one of the first things they did was invest in me. About the third week I was there, I was sent to Atlanta for extensive training. Then I went back and started creating a lot of reports. That was in the corporate communications department, which was more like an in-house digital marketing agency that&#8230; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4018","post","type-post","status-publish","format-standard","hentry","category-seo-news"],"_links":{"self":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/4018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4018"}],"version-history":[{"count":0,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/4018\/revisions"}],"wp:attachment":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}