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The world of digital marketing experienced a massive expansion in the last ten years or so. This growth coincided with the rise of social media and advances in smart technology, but saw an even greater acceleration in the wake of the COVID-19 pandemic. As such, more and more businesses were relying on their e-commerce arm, organic web traffic, and ability to perform SEO and social media marketing. Now, SEO is one of the most crucial elements for any brand that wants to remain competitive and relevant in today’s fast-paced and highly competitive economy.<\/p>\n
SEO, which stands for search engine optimization, is how Google and other search engines find and rank content on the Internet. The better your SEO strategies, the higher your web content will rank when a user makes a relevant query. This high ranking translates into more organic web traffic and a greater likelihood that inbound traffic will enter the customer journey, in turn generating more sales.<\/p>\n
The names below are some of the best and brightest in the SEO world, and their resumes speak volumes for themselves.<\/p>\n
Lily Ray<\/p>\n
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(Lily Ray)<\/p>\n
First on the list is a heavy hitter in the SEO world, literally and figuratively, with a passion for SEO and fitness. <\/span>Lily Ray<\/span><\/a> is one of the pioneer women in the SEO industry and has made a name for herself in more ways than one.<\/span><\/p>\n She is currently the Senior Director of SEO and Head of Organic Research at Amsive Digital. Not only that, but in what little free time she has, Lily flies around the world to speak at SEO conferences about Google algorithm updates and how they will affect SEO practices in the future.<\/span><\/p>\n With over 12 years of SEO experience, Lily Ray wants to continue to be a thought leader in the SEO space for years to come.<\/span><\/p>\n Aleyda Sol\u00eds<\/p>\n (Aleyda Sol\u00eds)<\/p>\n The next name on the list is another superstar making a splash in the SEO ocean. <\/span>Aleyda<\/span><\/a> is a known presence in the international SEO market. Through her boutique agency, Orainti, she works with everything from well-established international companies to startup organizations. Aleyda specializes in developing SEO strategies in highly competitive market spaces with complex environments that require a highly personalized, deep and scalable approach to organic growth.<\/span><\/p>\n The story continues<\/p>\n Aleyda’s resume includes a number of awards and recognitions for excellence in the field, including European Search Personality of the Year in 2018. She was also named one of 59 women experts in marketing and growth that you should follow by Hubspot, among a number of other awards. With Aleyda on your SEO team, you can trust that you’re in good hands.<\/span><\/p>\n Eli Schwartz<\/p>\n (Eli Schwartz)<\/p>\n Alongside the stellar names on this list are <\/span>Eli Schwartz<\/span><\/a>. Eli Schwartz is an SEO professional with over a decade of experience executing and managing SEO campaigns for major brands.<\/span><\/p>\n More than that, however, Eli Schwartz is a best-selling author <\/span>Product-Led SEO: The Why Behind Creating Your Organic Growth Strategy<\/span>. This book was a fundamental game changer for many digital marketers and others who are heavily involved in SEO marketing.<\/span><\/p>\n When he’s not working with brands like WordPress, Shutterstock, Coinbase, or Zendesk, Eli Schwartz also spends time traveling around the world to speak at marketing events. His work has been published by Techcrunch, Y Combinator, Entrepreneur Magazine, Fast Company, Hubspot and many more top media sites.<\/span><\/p>\n Ethan Smith<\/p>\n (Ethan Smith)<\/p>\n You’ll be hard-pressed to find a name on this list that doesn’t have some major hits already attached to their name; <\/span>Ethan Smith<\/span><\/a> it’s not different Ethan is the current CEO of Graphite, a leading growth marketing and SEO agency based in San Francisco. Graphite helps create SEO and content strategies for Netflix, Upwork, Reforge, and Neiman Marcus, to name a few.<\/span><\/p>\n Beyond that, Ethan has also acted as an SEO consultant for Masterclass, Netflix and <\/span>Ticketmaster<\/span><\/a>. He is a published author for Venturebeat, Inc Magazine and MarketWatch.<\/span><\/p>\n Mike King<\/p>\n (Mike King)<\/p>\n The list of SEO movers and shakers only gets more robust with the addition of <\/span>Mike King<\/span><\/a>. Mike was the 2020 Search Engine Land Awards: Search Engine Marketer of the Year. He is also the founder of iPullRank, a relatively young but growing digital marketing agency with every passing month.<\/span><\/p>\n Mike King leads iPullRank with 14 years of digital marketing experience and 25 years of web development experience. His experience speaks for itself and he prides himself on using creativity in everything he does.<\/span><\/p>\n John Shehata<\/p>\n (John Shehata)<\/p>\n Another well-known name in the world of digital marketing, publishing and SEO is <\/span>John Shehata<\/span><\/a>. John is the Global Vice President of Audience Development Strategy and Partnerships at Cond\u00e9 Nast.<\/span><\/p>\n With over 23 years of experience in digital marketing, John has worked with several Fortune 500 companies and top national brands.<\/span><\/p>\n In addition to his storied resume, John is best known for founding multiple companies, including the world’s largest conference on SEO for news, NESS.<\/span><\/p>\n Brian Dean<\/p>\n (Brian Dean)<\/p>\n This list of SEO experts and thought leaders wouldn’t be complete without including a link building expert; this is <\/span>Brian Dean<\/span><\/a>the bread and butter.<\/span><\/p>\n Brian Dean is the founder of Backlinko, co-founder of Exploding Topics, and has established himself as one of the foremost thought leaders in SEO link building. SEO link building plays an important role in digital marketing, and Brian Dean is on the short list of the best and brightest link building experts in the world.<\/span><\/p>\n Bernard Huang<\/p>\n (Bernard Huang)<\/p>\n Bernard Huang<\/span><\/a> is the co-founder of Clearscope, the leading content optimization platform. Clearscope works with other notable brands, such as Adobe and Cond\u00e9 Nast, to improve their organic search traffic.<\/span><\/p>\n While Clearscope is already recognized as a leader in the content optimization industry, it is also a rapidly growing startup organization that is constantly advancing in the content marketing industry.<\/span><\/p>\n Izzy Smith<\/p>\n (Izzy Smith)<\/p>\n Izzy Smith<\/span><\/a> she brings a little fun and style wherever she goes. She has made a name for herself as a bright young star in the international SEO world and currently resides in Munich, Germany.<\/span><\/p>\n Izzi works as Senior E-Commerce Manager at Kurzgesagt and is a leading expert in snippet writing. Not only that, but he has spoken on the subject on stages around the world. Her work has even led to her being a guest on the Google Search podcast.<\/span><\/p>\n Cindy Krum<\/p>\n (Cindy Krum)<\/p>\n Last but not least is rounding out our list of incredibly influential SEO experts <\/span>Cindy Krum<\/span><\/a>, another one making big waves in the SEO industry. Not only is Cindy the founder of Mobile Moxie, which helps brands easily track their SEO metrics across the Internet landscape, but she’s also the author of <\/span>Mobile Marketing: Finding Your Customers No Matter Where They Are<\/span>.<\/span><\/p>\n In addition, Cindy Krum continues to establish her mobile marketing expertise as a speaker at marketing and SEO events and conferences around the world.<\/span><\/p>\n<\/p>\n
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