{"id":38,"date":"2022-07-24T01:48:47","date_gmt":"2022-07-24T01:48:47","guid":{"rendered":"https:\/\/afreeurl.com\/how-to-create-a-google-analytics-4-landing-page-report-in-under-4-minutes\/"},"modified":"2022-07-24T01:48:48","modified_gmt":"2022-07-24T01:48:48","slug":"how-to-create-a-google-analytics-4-landing-page-report-in-under-4-minutes","status":"publish","type":"post","link":"https:\/\/afreeurl.com\/?p=38","title":{"rendered":"How to Create a Google Analytics 4 Landing Page Report in Under 4 Minutes"},"content":{"rendered":"

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\n<\/p>\n

In Universal Analytics (UA), we used to open Behavior Reports > Site Content > Landing Pages.<\/p>\n

The UA Landing Pages report showed us acquisition, behavior and conversion metrics organized by the landing page visitors used to enter the site.<\/p>\n

You can get more granular by adding segments, secondary dimensions, and advanced filters.<\/p>\n

This data is essential to inform content strategy, prioritize on-page optimization, or adjust conversion rate optimization efforts.<\/p>\n

In Google Analytics 4 (GA4), a landing page report doesn’t come out of the box, but it’s possible, and if you follow the steps in this article, you’ll only need to do it once.<\/p>\n

How to Create a Landing Page Report in GA4<\/h2>\n

Log in to your GA4 account.<\/p>\n

Open Reports and select Traffic Acquisition from the Lifecycle Acquisition drop-down menu.<\/p>\n

GA4 screenshot, July 2022<\/span><\/p>\n

The standard dimension of the traffic acquisition report is the default channel grouping of the session.<\/p>\n

A dimension is the descriptive attribute of the data. It makes up the rows of the traffic acquisition table and how the data is organized.<\/p>\n

The session’s default channel grouping represents where Google has determined that users of your site came from.<\/p>\n

\"DefaultGA4 screenshot, July 2022<\/span><\/p>\n

If we click the drop-down arrow, we can choose different ways to organize the same information: where the users are coming from.<\/p>\n

But, we want to know where they landed (the landing page) on our site.<\/p>\n

A pencil icon in the upper right corner of the screen indicates that you can customize the report.<\/p>\n

\"CustomizeGA4 screenshot, July 2022<\/span><\/p>\n

Go ahead and click the pencil icon.<\/p>\n

Hooray! Now you can customize your GA4 reports to include only what you care about and nothing you don’t.<\/p>\n

\"GA4GA4 screenshot, July 2022<\/span><\/p>\n

Editing the report won’t change the way the data is collected, so don’t worry about breaking anything.<\/p>\n

OK, the standard dimension options for a GA4 traffic acquisition report are based on the source of the traffic. We want to see which page a user entered.<\/p>\n

Under Report Data, click Dimensions > Add Dimension and scroll (in alphabetical order) until you see Landing Page.<\/p>\n

Click to add the landing page to your top dimensions list.<\/p>\n

\"AddingGA4 screenshot, July 2022<\/span><\/p>\n

If that’s all you need and want to do here, click Save to add the landing page as an option in the dimensions drop-down menu.<\/p>\n

But I hope you read on and learn how to customize a full landing page report and lock it as a standard report in your main navigation.<\/p>\n

Customizing a GA4 Landing Report<\/h2>\n

Customizing a GA4 landing page report can be helpful to reflect what you are most familiar with in Universal Analytics (UA).<\/p>\n

Under Dimensions, click the three vertical dots to the right of the landing page dimension and select Set as Default.<\/p>\n

\"TheGA4 screenshot, July 2022<\/span><\/p>\n

Save your progress by clicking the blue Apply button in the bottom right corner.<\/p>\n

Click “Metrics” to adjust the data displayed in the table columns; it is the same process as editing dimensions.<\/p>\n

You can click the X to remove a metric and click Add Metric to choose one from the list of options.<\/p>\n

\"GA4GA4 screenshot, July 2022<\/span><\/p>\n

Drag and drop the metrics to arrange the order in which the table rows are displayed.<\/p>\n

To mimic a UA landing page report, you would choose Sessions, New Users, Engagement Rate, Average. interaction time, event count and conversions.<\/p>\n

The dimensions and metrics are now established.<\/p>\n

I’m not particularly interested in having a bar chart for this report, so I’ll click the eye icon to the left of the bar chart to hide it.<\/p>\n

\"GA4GA4 screenshot, July 2022<\/span><\/p>\n

“Summary cards” are displayed on the home page to get a “quick snapshot” of how things are done based on standard reports.<\/p>\n

If you want to add a snapshot of your landing pages to your home page, click to create a new card.<\/p>\n

Setting up a summary card will be your preference. I like my card preview to show the landing page users and event count in a table format.<\/p>\n

\"CustomGA4 screenshot, July 2022<\/span><\/p>\n

Save this report as a NEW REPORT.<\/p>\n

Saving as a NEW report is important, because we don’t want to save more than our default traffic acquisition report. Instead, we want to create a new report using the traffic acquisition report template.<\/p>\n

Great, our landing page report is all set.<\/p>\n

To make this report easy to retrieve, we can add it to our main navigation, which is what I’ll show you next.<\/p>\n

Add a landing page report to the main navigation<\/h2>\n

Click on Reports and look at the bottom of the left navigation menu. You will see a folder icon called Library.<\/p>\n

\"GA4GA4 screenshot, July 2022<\/span><\/p>\n

All report collections are organized in the Library folder, where account administrators can customize the presentation of the reports.<\/p>\n

Click Edit Collection under Collection > Lifecycle.<\/p>\n

\"EditionGA4 screenshot, July 2022<\/span><\/p>\n

Drag your new detailed report from the landing page to Acquisition in the left menu. Click Save > Save Changes as Current Collection.<\/p>\n

\"DragGA4 screenshot, July 2022<\/span><\/p>\n

You did it!<\/p>\n

You’ve created a landing page report in GA4 that you can easily find under Lifecycle > Traffic Acquisition.<\/p>\n

\"GA4GA4 screenshot, July 2022<\/span><\/p>\n

GA4 Step by Step Quick Landing Page<\/h2>\n

Quick Step-by-Step Guide to Creating a Landing Page Report in GA4:<\/p>\n

Sign in to your Google Analytics account 4. Open the Lifecycle > Traffic Acquisition Report. Click the pencil icon to customize the report. Select Dimensions > Add Dimension > + Landing Page. Click the three vertical dots to set the landing page as the default. Choose to keep a bar chart, a line chart, or both. Customize the metrics you need. Save > Save as New Report. Name your report: “Landing Page: Traffic Acquisition”. Open the GA4 report library. Edit the lifecycle collection. Drag and drop the landing page report to Traffic Acquisition.<\/p>\n

Final thoughts<\/h2>\n

GA4 reporting has a learning curve, but you don’t have to be in the dark.<\/p>\n

The above outline will create a landing page report in GA4 that you are familiar with and can easily access.<\/p>\n

Are there other GA4 reports you’d like to learn how to create? Let us know Twitter<\/a>, LinkedIn<\/a>or Facebook<\/a>.<\/p>\n

More resources:<\/strong><\/p>\n

Featured Image: BrightSpace\/Shutterstock<\/p>\n