Wisconsin Native returns after starting at Michigan TV network.<\/p>\n
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Trains.com staff writer Lucas Iverson<\/p>\n
Waukesha, Wisconsin \u2013 Kalmbach Media is excited to announce the recent appointment of Lucas Iverson to the Digital Marketing team. The Wisconsin native will be Trains.com<\/a>The new staff editor, responsible for new web articles, search engine optimization, and ultimately the continued expansion of digital outreach to current and potential audiences.<\/p>\n Iverson’s passion for railroading began at a very early age, starting with Thomas the Tank Engine, which continues to grow and evolve. Iverson is a native of Wisconsin and graduated from the University of Wisconsin-Oshkosh. His studies in Radio-TV-Film and communication paved the way for a career in television and now at Trains.com.<\/p>\n Iverson’s first career position was as a technical media operator for the CBS affiliate in Lansing, Michigan. WLNS-TV<\/a>. One of the highlights of his time there included directing fast-paced newscasts broadcast in mid-Michigan from morning to night. Iverson regularly volunteered at the Steam Railroading Institute in Owosso, Michigan. The Institute is home to Peter Marquette no. 1225<\/a>a Berkshire-type 2-8-4 steam locomotive whose sounds and likeness were featured in the 2004 animated film The Polar Express.<\/p>\n While at the Institute, she oversaw digital outreach to members, volunteers and the public through the organization’s revamped website and expanded social media presence.<\/p>\n He accepted the Trains.com job in October and is excited to start working at Kalmbach Media.<\/p>\n