Keyword research<\/a>, the foundation of all SEO, applies to videos. Search Google for intuitive words and phrases. A query that produces video carousels<\/a> it’s worth optimizing.<\/p>\n 2. Emphasize quality.<\/strong> Make sure your video is clear, organized<\/a>, and to the point. Ask friends, colleagues and target buyers to review it.<\/p>\n Study Google’s carousel videos to gauge what’s available for a given query.<\/p>\n 3. Use an attractive thumbnail.<\/strong> Video thumbnails appear in search results in carousels and rich video snippets<\/a>. A video’s thumbnail is also what people see on the page before playing it.<\/p>\n Therefore, thumbnails are important for organic clicks and page engagement. Create a unique image that reflects the intent of the video.<\/p>\n 4. Upload to YouTube.<\/strong> Options for video hosting<\/a> including your own site and third-party platforms (free and premium). But YouTube is the best choice for organic ranking because of Google’s ownership of this site.<\/p>\n When uploading to YouTube, use the custom thumbnail above at 1280 x 720 pixels with a minimum width of 640. It’s important to add explanatory content<\/a>, which will help Google categorize this video and rank it higher. Next, confirm that Google can generate a transcript of the video. A transcript indicates that Google understands the content.<\/p>\n <\/a><\/p>\n When you upload a video to YouTube, you confirm that Google can generate a transcript.<\/p>\n 5. Use structured data.<\/strong> A video must be viewable and playable on a page to be able to generate rich video snippets. Using the YouTube video embedded code<\/a> achieve both easily.<\/p>\n When embedding YouTube videos, add ?rel=0 to the video URL inside the code to prevent Google from suggesting competitors. With this string present, YouTube will suggest your own videos.<\/p>\n Adding ?rel=0 to a YouTube embed code prevents Google from suggesting competitors’ videos.<\/p>\n Also consider using structured data from Schema.org when embedding your video. It’s not necessary for rich video snippets, but it won’t hurt. Videoschema.com offers<\/a> a free generator from Schema.org.<\/p>\n Using YouTube as a hosting platform means that Google probably pulls all the metadata (author, publication date, description) without the structured data. But it certainly includes Schema.org markup (and a transcript) when not hosted on YouTube.<\/p>\n 6. Lazy loading videos.<\/strong> Videos can slow down a page. Always upload lazy videos to ensure a good rating Core Web Vitals<\/a>.<\/p>\n There are solutions to implement lazy loading depending on your platform. WPbeginner offers<\/a> a workaround for WordPress that also adds ?rel=0 to the embed code. A site called Section Design has a tutorial<\/a> for Shopify. Wix claims<\/a> to provide lazy loading by default.<\/p>\n Otherwise, check with your platform provider.<\/p>\n 7. Produce a video XML sitemap.<\/strong> An XML sitemap<\/a> can link to all videos on your site, increasing search engine discovery. Humans don’t see XML sitemaps.<\/p>\n Keep an eye on the “Video Pages” report. Search Console<\/a> to ensure Google can access and index this content.<\/p>\n![\"Screenshot](\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2022\/10\/3-embed-code-example-insertion-570x643.jpg\" "\\"Screenshot")
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