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Search Influence’s top marketers and Tulane SoPA<\/span> present “The Devil’s in the Details: Using Technical SEO to Solve Your Website Woes” \u200b\u200bat the UPCEA South Region 2022 Conference.<\/p>\n NEW ORLEANS<\/span><\/span>, November 3, 2022<\/span> \/PRNewswire-PRWeb\/ — Search Influence will co-present “The Devil’s in the Details: Using Technical SEO to Solve Your Website Woes” \u200b\u200bat the 2022 University Professional and Continuing Education Association (UPCEA) South Region Conference, together with other colleagues from higher education specializing in marketing, Alicia Jasmin<\/span>the director of marketing and communications at the Tulane School of Professional Advancement (SoPA).<\/p>\n Since 1915, UPCEA has been a leader in the field of continuing education, working with private and public universities around the world. North America<\/span>. Now based on washington dc<\/span>UPCEA continues to be the leading association for professional, continuing and online education.<\/p>\n At the 2022 UPCEA Southern Region Conference, marketing professionals will have the opportunity to learn about the latest trends in higher education marketing.<\/p>\n Higher Education Marketing Session Description<\/p>\n According to The Evolution<\/a>the student experience begins with a university’s website, making the need for concise and user-friendly web pages more important than ever.<\/p>\n Higher education institutions put their search visibility and website traffic at risk when significant, and sometimes even nominal, changes are made to their websites.<\/p>\n In the search Influence and Tulane SoPA<\/span> UPCEA session, “The Devil’s in the Details: Using Technical SEO to Solve Your Website’s Problems,” senior marketers will learn how to avoid costly mistakes that can unknowingly impact search rankings and traffic gaining an understanding of Technical SEO<\/a>.<\/p>\n “Technical SEO helps Google process your site better,” said Search Influence’s Director of Sales and Marketing Paula Francesa<\/span>. “We want higher education marketers to understand the importance of this so they don’t risk their search rankings and traffic when they make site updates.”<\/p>\n The story continues<\/p>\n Join Search Influence and the Tulane School of Professional Advancement to learn:<\/p>\n How website structure can hurt or help rankings<\/p>\n The impact of subdomains and microsites<\/p>\n How to achieve a seamless website migration<\/p>\n Higher Education Digital Marketing Speakers<\/p>\n Director of Marketing and Communications at the Tulane School of Professional Advancement (SoPA), Alicia Jasmin<\/span><\/p>\n Alicia Jasmin<\/span> is natural from new orleans<\/span> with experience in higher education, strategic communications and community relations.<\/p>\n From 2007 to 2019, Alicia held various roles at the Tulane University<\/span> Office of Marketing and Communications, where she helped shape the university’s brand and promote positive university messages. In her most recent role at Tulane as Associate Director of News, she played a significant role in maintaining the university’s reputation through the day-to-day management of external university news.<\/p>\n Prior to rejoining Tulane as Director of Marketing and Communications for the School of Professional Advancement, Alicia led community relations efforts at the University of Texas<\/span> MD Anderson Cancer Center a Houston<\/span>the largest cancer center in the united states<\/span>.<\/p>\n Director of Sales and Marketing at Search Influence, Paula Francesa<\/span><\/p>\n Paula Francesa<\/span> has developed strategic digital marketing solutions for clients since 2009, when he joined Search Influence, then a team of 9 people.<\/p>\n Paula contributed to the company’s rapid growth by building and training effective sales and account strategists. He has led strategy on digital marketing and SEO projects for hundreds of companies across the country.<\/p>\n Today, Paula plays online marketing by identifying the right marketing solutions to achieve business goals and helping companies in almost any industry optimize their potential, with an emphasis on education<\/a>, health care<\/a>i tourism<\/a>.<\/p>\n Paula speaks about digital marketing in her hometown of New Orleans and on the road, including previous panels at MozCon Local a Seattle<\/span>Pubcon Las Vegas and Engage in Portland<\/span>.<\/p>\n For more information about the agency Higher education digital marketing services<\/a>visit <\/a> or call (504) 336-3379.<\/p>\n Search Influence is a women-owned, ROI-focused digital marketing agency that helps organizations connect and convert their audiences with analytics-backed strategies that include search engine optimization and paid digital advertising . Founded in 2006, Search Influence’s main goal is to optimize potential. They collaborate with recognized brands and institutions both nationally and locally new orleans<\/span>. Customers include Tulane University<\/span> School of Professional Advancement, Palo Alto University, Associated Hearing Professionals, New Orleans City Park, new orleans<\/span> & Company and Audubon Nature Institute.<\/p>\n Contact with the media<\/p>\n