<\/p>\n
What is more important for your SEO result? Facts or feelings?<\/p>\n
Data, of course!<\/p>\n
Dmitrii Kustov from Regex SEO joins me at the SEJShow to talk about SEO data, SEO opportunities for home services (which exploded post-Covid), and other emerging search trends.<\/p>\n
You’ll also learn about Google updates, SEO ROI tracking and expectations, and service-oriented localized lead generation.<\/p>\n
Start recording data. Start tracking data today. Without it, you can’t make any decisions based on data you don’t have. \u2013 Dmitry Kustov, 13:57<\/p>\n
Instead of search engine optimization, I like organic income generation. What is the meaning of organic search? It’s not just traffic, it’s generating revenue from that channel. Many people don’t have this phrase, but this is what I prefer to call SEO, “Organic Income Generation”. \u2013 Dmitry Kustov, 21:48<\/p>\n
I’ve always experienced that I don’t see SEO as a standalone service that people buy, and that’s it. It should be integrated into the overall marketing machine, where lead quality and tracking come into play. \u2013Loren Baker, 4:28 p.m<\/p>\n
[00:00] \u2013 About Dmitri.
[02:10] \u2013 Dmitri specializes in home services.
[03:18] \u2013 What does it mean to be data-driven?
[06:12] \u2013 What does pure ROI mean?
[09:27] \u2013 Should you focus on high-priced items for on-site optimization?
[17:48] \u2013 Dmitri’s take on front-only classification.
[22:59] \u2013 Role of direct search on data.
[27:46] \u2013 Questions to ask product teams to start logging data.
[29:55] \u2013 Can You Leverage Domestic Blog Post Traffic For Home Services?
[35:07] \u2013 Dmitri’s take on recent Google content updates.
[40:47] \u2013 Dmitri’s thoughts on EAT<\/p>\n
Resources mentioned:<\/strong><\/p>\n SEO Regex – <\/a><\/p>\n Content is not just text content. Textual content nowadays disappears. So if you’re an established business, doctor, health practice, or vet, hire a videographer or editor intern and let them follow you around and do a little YouTube showing of anything or little interviews. It is much easier for a doctor or any expert to sit in front of a camera for 15 minutes and answer a few questions than to sit down and write a 2000 article that will take a day or more. If you have video content, YouTube is your friend. Today, text content is becoming a smaller part of content marketing. \u2013 Dmitry Kustov, 50:53<\/p>\n If you’re in the marketing industry and the SEO game and you’re doing it right, meaning you’re producing great content, you’re not using any black hat, gray hat link building, or any of that stuff, There is a big difference between confidence and knowledge. Someone can be the smartest individual in their space and someone can be incredibly knowledgeable. However, it does not necessarily mean that they are trustworthy. \u2013Loren Baker, 46:32<\/p>\n For more content like this, subscribe to our YouTube channel: <\/a><\/p>\n Connect with Dmitrii Kustov:<\/strong><\/p>\n Having a great passion for business and the desire to help others has led Dmitri to create his own company: Regex SEO. He works with businesses of all sizes to help them grow their online presence.<\/p>\n As a data-driven marketing director, he helps companies increase market share and revenue by optimizing their marketing budgets. Among other high-profile marketing platforms, he has been featured in Forbes, MOZ, and SEMrush HackerNoon.<\/p>\n Connect with Dmitri on LinkedIn: https:\/\/www.linkedin.com\/in\/digitalspaceman\/<\/a> Connect with Loren Baker, founder of Search Engine Journal:<\/strong><\/p>\n Follow him on Twitter: https:\/\/www.twitter.com\/lorenbaker<\/a>
none of the updates will affect you. They should even improve your ranking. \u2013 Dmitry Kustov, 37:49<\/p>\n
Follow him on Twitter: <\/a><\/p>\n
Connect with him on LinkedIn: <\/a><\/p>\n