Once I’ve created my list, I’ll prioritize it, usually into three categories: Priority 1, Priority 2, and Priority 3.<\/p>\n
You will need to map keywords to your website pages, which is called keyword mapping and will help you avoid keyword cannibalization.<\/p>\n
Once you’ve completed this process, it’s time to optimize your pages.<\/p>\n
Note that it is common to have 2-3 main keywords per page and several secondary keywords.<\/p>\n
2. Optimize your pages<\/h3>\n
When optimizing your pages, focus on title tags, heading tags (especially H1s), body text, and image height attributes.<\/p>\n
Although the meta description doesn’t play much of a role in ranking, you should also optimize it.<\/p>\n
There are best practices to follow when optimizing, which you can find in The Complete Guide to On-Page SEO.<\/p>\n
Here’s a pro tip: Use Google Search Console to identify if the search engine already recognizes your pages for relevant queries.<\/p>\n
The Google Search Console performance report will show you the queries for each page.<\/p>\n
If any of these queries sounds like a good keyword, or maybe it’s already on your list, focus on those keywords when optimizing the associated page.<\/p>\n
You can update the page title and\/or H1 to include your keywords.<\/p>\n
You can even look for opportunities to weave your keywords further into the body text, but never stuff them. The content should read naturally.<\/p>\n
3. Add relevant content<\/h3>\n
Adding optimized content is critical, regardless of the type of website, and e-commerce is no exception.<\/p>\n
Since you mentioned category pages in your question, I’ll focus on recommendations for this type of content.<\/p>\n
First, know that category pages offer many opportunities to add text.<\/p>\n
However, many businesses are hesitant to add too much text to category pages because they feel it will take away from the shopping experience.<\/p>\n
The good news is that there are creative ways to add optimized text without being too intrusive.<\/p>\n
Target.com offers a good example.<\/p>\n
The following is a screenshot of the Category Gifts for babies<\/a>.<\/p>\n When you scroll to the bottom of the page, you can see the optimized text with an optional option (ie Show More).<\/p>\n
![\"ecommerce](\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/06\/ecommerce-category-optimization-store-62b39003038b2-sej.png\")