Digital marketing trends<\/h3>\n
There has been a 35% increase in interest for those with knowledge of digital marketing, including search engine optimization<\/span>tion and Google Ads.<\/span><\/p>\n The increase represents the second largest increase after the 76% increase in data science. <\/span><\/p>\n Interest in specialized technology skills such as customer relationship management systems and content management systems increased by 23%.<\/span><\/p>\n Design skills saw a 12% increase, while interest in writing and editing skills dropped 20%. <\/span><\/p>\n<\/p>\n Interest in digital marketing knowledge increased 123% in Arkansas. The city of Chicago ranked second in terms of location interest at 32%. <\/span><\/p>\n The states where design skills are most sought after are Illinois and North Carolina. <\/span><\/p>\n<\/p>\n The four most sought-after skill sets, based on current search volumes, are coding, data management, design, and accounting. <\/span><\/p>\n 10 of the top 25 skills are relevant to marketers: <\/span><\/p>\n Graphic design <\/span> The most recent<\/span> CMO Survey <\/span><\/a>Digital marketing revealed is a key investment for marketers, with data analytics, website optimisation, digital media and search, martech and direct digital marketing such as email receiving the biggest spend. <\/span><\/p>\n Brands, universities and technology platforms are among those offering training in digital marketing skills, he writes <\/span>Tomoko Yokoi<\/span><\/a> in <\/span>Forbes<\/span><\/a>. For example, Unilever’s Flex Experience program aims to diversify marketing skill sets among its employees, while Google and Meta provide certifications in various digital marketing skills. <\/span><\/p>\n According to Yokoi, the demand for digital marketers’ skills will only increase over time, due to the need for continuous learning. <\/span><\/p>\n “The marketing skill set that is in demand is a combination of qualitative, quantitative and technical skills.” <\/span>yokoi<\/span><\/a> writes, noting, “Unlike traditional marketing techniques, digital marketing is data and analytics driven, personalization focused, interactive and iterative. It requires developing new skills dependent on technology products, which require constant updating.<\/span><\/p>\n Subscribe to our <\/span>free newsletter<\/span><\/a> to receive the latest marketing news and insights straight to your inbox.<\/span><\/p>\n<\/p>\n![\"SEO](\"https:\/\/corp.smartbrief.com\/wp-content\/uploads\/2022\/07\/marketing-gfc3a3148f_1920-1024x683.jpg\")
<\/p>\nSkill Requirement by Location<\/h3>\n
Most sought after skill sets<\/h3>\n
\nAdobe Photoshop<\/span>
\nAdobe Illustrator<\/span>
\nweb design<\/span>
\nCustomer relationship management software<\/span>
\nedition<\/span>
\nSearch Engine Optimization<\/span>
\nVideo design and editing<\/span>
\nBlockchain technology<\/span>
\nUX design<\/span><\/p>\nThe demand for digital marketing skills will only increase<\/h3>\n