<\/p>\n
Google is making it easier for merchants to get product listings for their sites through automated “website crawl” feeds in Merchant Center.<\/p>\n
How it works. <\/strong>Google uses structured data tagging on merchant websites to automatically extract up-to-date product information such as titles, prices, availability, and images.<\/p>\n The general picture.<\/strong> Automated feeds aim to reduce the work required to keep product listings up-to-date as assortment and pricing change, a challenge with traditional feed file uploads.<\/p>\n Why we care<\/strong> This update could help reduce manual work when updating product listings in Merchant Center, although there may be a learning curve to ensure all products have the correct markup scheme, which may not be the advertisers role in the marketing team.<\/p>\n The details<\/strong> To use automated feeds, merchants must implement mandatory schema.org markup for product details such as:<\/p>\n title Google streamlines product listings via website crawl<\/p>\n price [price]<\/p>\n availability [availability]<\/p>\n image [image_link]<\/p>\n Additional attributes such as GTIN, brand, size, and condition can further enrich listings when provided through markup or supplemental feeds.<\/p>\n What’s new.<\/strong> Some merchants now see an alternate “Website” feed experience that allows them to simply turn on\/off automatic product ingestion in Merchant Center.<\/p>\n Products are automatically added or removed from Merchant Center based on website crawling. the challenges<\/strong> Proper implementation of structured data is key, as is managing crawl directives using sitemaps and robots.txt to avoid indexing issues.<\/p>\n What they are saying <\/strong>\u201cSupplementary feeds provide additional information\u2026and you can upgrade [them] more often,” according to Google’s automated feed documentation.<\/p>\n between the lines<\/strong> Automated feeds align with Google’s push towards entities and structured data as the core of its modern “AI First” approach across all products.<\/p>\n first discovered<\/strong> This update was detected for the first time Thomas Eccel’<\/a>s profile:<\/p>\n
Complements other product data sources without duplication.<\/p>\n