Why we care <\/strong>Advertisers have seen many updates to Google products that have seriously lacked effectiveness. Many advertisers request to be part of the discussion before releasing an update. This may be the answer to your long-standing concerns.<\/p>\n Details.<\/strong><\/p>\n Members provide brief monthly feedback (max 4 surveys, ~5 minutes each) Opportunity to affect unreleased products Quarterly updates on how feedback is being used<\/p>\n How to join<\/strong> If you see this communication in your inbox, please complete a quick and confidential questionnaire through third party provider Alida.<\/p>\n between the lines<\/strong> By engaging customers early, Google aims to better align its tools with user needs, potentially to maintain its dominance in the competitive ad tech space.<\/p>\n Get the daily search newsletter marketers trust.<\/p>\n reaction<\/strong> I first saw this on Google Ads Consultant, LinkedIn profile of Boris Beceric<\/a>. When asked to comment, Beceric said:<\/p>\n “We welcome the opportunity to have a more direct way to give feedback to Google. I know they’re listening (for example, they gave us more control and reporting for Performance Max), but sometimes it’s so frustrating to see things in accounts that are opaque for no reason. Criticizing social media isn’t really going to move the needle in the advertiser’s favor, so I think we should take advantage of these opportunities when they come our way.”<\/p>\n what to watch <\/strong>How much Google actually incorporates user feedback and whether it improves Google Ads products.<\/p>\n
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