How it works.<\/strong><\/p>\n New in-feed ads are shown with a timer. Users cannot scroll until the timer expires. Essentially “non-skippable” like some YouTube ads.<\/p>\n Why we care<\/strong> On the one hand, this feature is a great opportunity for advertisers to get their ads in front of an audience that is used to seeing them. But could you risk losing customers who will find their commuting experience significantly disrupted? <\/p>\n The general picture.<\/strong> With half of users’ feeds now AI-recommended content from unfollowed profiles, Instagram sees an opportunity to mix in more ads without seeming too intrusive.<\/p>\n Ad blockers. <\/strong>YouTube’s unskippable ads are often cited as the main reason people use ad blockers, suggesting that forced viewing is deeply unpopular.<\/p>\n between the lines<\/strong> Instagram’s shift to algorithm-driven and reel-based feeds may be paving the way for more aggressive advertising strategies.<\/p>\n What they are saying<\/strong> A Meta spokesperson said TechCrunch<\/a>:<\/p>\n \u201cWe are always testing formats that can generate value for advertisers. As we test and learn, we’ll provide updates should this testing result in formal changes to the product.”<\/p>\n the other side<\/strong> Users are not excited. photographer Dan Levy<\/a> shared an example, prompting backlash in the comments.<\/p>\n
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