{"id":2516,"date":"2022-10-11T05:02:23","date_gmt":"2022-10-11T05:02:23","guid":{"rendered":"https:\/\/afreeurl.com\/the-pitch-advertising-and-marketing-news-from-22-11-10\/"},"modified":"2022-10-11T05:02:24","modified_gmt":"2022-10-11T05:02:24","slug":"the-pitch-advertising-and-marketing-news-from-22-11-10","status":"publish","type":"post","link":"https:\/\/afreeurl.com\/?p=2516","title":{"rendered":"The Pitch: advertising and marketing news from 22.11.10"},"content":{"rendered":"<p><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/745927150?h=38eb600c61&#038;color=ffffff&#038;title=0&#038;byline=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/vimeo.com\/745927150\" target=\"_blank\" rel=\"noopener\">Welcome to Virginia<\/a> from <a href=\"https:\/\/vimeo.com\/user103731774\" target=\"_blank\" rel=\"noopener\">Virginia Tourism<\/a> activated <a href=\"https:\/\/vimeo.com\" target=\"_blank\" rel=\"noopener\">Vimeo<\/a>.<\/p>\n<p style=\"font-weight: 400;\"><strong>pool house<\/strong> produced a tourism video for <strong>Virginia Tourism Corp<\/strong>.  It&#8217;s called &#8220;Welcome to Virginia.&#8221; <a href=\"https:\/\/vimeo.com\/745927150\" target=\"_blank\" rel=\"noopener\">the 60 second video<\/a> features Gov. Glenn Youngkin, who worked with Poolhouse on political ads during his campaign.  Poolhouse received $268,600 from the state agency for the work, <a href=\"https:\/\/richmond.com\/news\/state-and-regional\/virginia-paid-governor-youngkins-political-ad-agency-268k-to-make-a-tourism-ad--\/article_3f4c5e86-3665-5946-8b01-2340982b0895.html?emci=a237e51b-b844-ed11-b495-002248258d38&#038;emdi=59be8888-b844-ed11-b495-002248258d38&#038;ceid=16354401\" target=\"_blank\" rel=\"noopener\">the Times-Dispatch reported<\/a>.<\/p>\n<p style=\"font-weight: 400;\"><strong>padilla<\/strong> was hired by <strong>Richmond Region Tourism<\/strong> to create an integrated marketing campaign.  The campaign will be funded by American Rescue Plan Act funds provided to RRT jurisdictions to boost tourism recovery.  Padilla was selected through a competitive search.<\/p>\n<p style=\"font-weight: 400;\">Padilla was hired by <strong>moleaer <\/strong>to develop a digital marketing program.  The work for the California-based agricultural technology company will include a paid media and social program to build brand awareness and drive demand for the company&#8217;s water-based nanobubble technology.  Much of the work will be led by the agency&#8217;s Richmond-based digital and channel teams.<\/p>\n<p><a href=\"https:\/\/s31832.pcdn.co\/wp-content\/uploads\/2022\/10\/Pitch-RedOrange-Weller-and-Threads.jpg\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p id=\"caption-attachment-146142\" class=\"wp-caption-text\">Red Orange Studio created logos for Threads Uniform Agency and Weller Insurance.<\/p>\n<p style=\"font-weight: 400;\"><strong>Red Orange Studio<\/strong> completed a rebrand of Ukrop&#8217;s Threads, which is now <strong>Fils Uniforme Agency<\/strong>.  The rebrand includes a new logo, website and other collateral.  The agency also completed brand strategy work for <strong>Weller Insurance<\/strong>.  The work includes a new brand identity and website.<\/p>\n<p style=\"font-weight: 400;\"><strong>Nose and Fish<\/strong> created <a href=\"https:\/\/celebrationhack.assurainc.com\/\" target=\"_blank\" rel=\"noopener\">a website<\/a> for the local cyber security company<strong> Assure<\/strong> to promote Cyber \u200b\u200bSecurity Awareness Month.  The &#8220;Celebrate an Occasion&#8221; site features mock images that can be shared on social media.<\/p>\n<p style=\"font-weight: 400;\"><strong>Jaclyn Ruelle<\/strong> left handed <strong>The Martin Agency<\/strong> for a job as vice president, head of brand for the Papa John&#8217;s pizza chain.  She was senior vice president and managing director of cultural impact and brand communications at Martin since 2019.<\/p>\n<p style=\"font-weight: 400;\"><strong>Addison Clark<\/strong> produced six informative videos for <strong>Gilman Heating, Cooling and Plumbing<\/strong>. <a href=\"https:\/\/www.youtube.com\/watch?v=0-JMRGDM1Xw\" target=\"_blank\" rel=\"noopener\">the videos<\/a>, about mini-split air conditioning units, are the basis of a marketing plan that highlights Gilman&#8217;s work with unit supplier Daikin.  The marketing plan includes emails, social media posts, blog posts and other website content.<\/p>\n<p><a href=\"https:\/\/s31832.pcdn.co\/wp-content\/uploads\/2022\/10\/Pitch-AC-Grace-Headshot-Cropped.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" aria-describedby=\"caption-attachment-146143\" loading=\"lazy\" class=\"size-medium wp-image-146143\" src=\"https:\/\/s31832.pcdn.co\/wp-content\/uploads\/2022\/10\/Pitch-AC-Grace-Headshot-Cropped-156x300.jpg\" alt=\"\" width=\"156\" height=\"300\" data-id=\"146143\" srcset=\"https:\/\/s31832.pcdn.co\/wp-content\/uploads\/2022\/10\/Pitch-AC-Grace-Headshot-Cropped-156x300.jpg 156w, https:\/\/s31832.pcdn.co\/wp-content\/uploads\/2022\/10\/Pitch-AC-Grace-Headshot-Cropped-365x700.jpg 365w, https:\/\/s31832.pcdn.co\/wp-content\/uploads\/2022\/10\/Pitch-AC-Grace-Headshot-Cropped.jpg 554w\" sizes=\"auto, (max-width: 156px) 100vw, 156px\"\/><\/a><\/p>\n<p id=\"caption-attachment-146143\" class=\"wp-caption-text\">Grace Garvey<\/p>\n<p style=\"font-weight: 400;\">Addison Clark was hired <strong>Grace Garvey<\/strong> as an account manager.  The JMU graduate has a degree in creative advertising.<\/p>\n<p style=\"font-weight: 400;\"><strong>Xponent21<\/strong> was hired by Ohio <strong>Clearview tinting<\/strong> to develop and manage your digital marketing.  Work spans digital advertising, social media strategy, creative production and search engine optimization.  The agency hired <strong>Jade Alombro<\/strong> as a web developer.<\/p>\n<p style=\"font-weight: 400;\"><strong>Fable Branding + Advertising<\/strong> expanded its office at 10800 Midlothian Turnpike and hired eight new employees. <strong>Michael Foster<\/strong> is an Account Director and was previously at The Martin Agency. <strong>Brett Shiflett<\/strong> is a senior account manager.<br \/><strong>Jenny Shannon<\/strong> is a senior project manager.<\/p>\n<p style=\"font-weight: 400;\"><strong>Kitty Sikes<\/strong> is director of print production and was previously there <strong>Yes<\/strong>. <strong>Dermot Faulds<\/strong> is a senior broadcast producer.  He was previously self-employed and serves on the board of directors of the Virginia Production Alliance. <strong>Lou Copeland<\/strong> He is a production artiste and was previously in Yebo. <strong>Mikaela Peters<\/strong>is a junior art director and <strong>Blake Carlson<\/strong> is a junior editor;  both graduated from VCU in May.<\/p>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/richmondbizsense.com\/2022\/10\/11\/the-pitch-advertising-and-marketing-news-for-10-11-22\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>pool house produced a tourism video for Virginia Tourism It&#8217;s called &#8220;Welcome to the 60 second video features Glenn Youngkin, who worked with Poolhouse on political ads during his Poolhouse received $268,600 from the state agency&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2517,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-news"],"_links":{"self":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/2516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2516"}],"version-history":[{"count":1,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/2516\/revisions"}],"predecessor-version":[{"id":2518,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/2516\/revisions\/2518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/media\/2517"}],"wp:attachment":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}