{"id":25051,"date":"2024-05-20T16:04:46","date_gmt":"2024-05-20T16:04:46","guid":{"rendered":"https:\/\/afreeurl.com\/?p=25051"},"modified":"2024-05-20T16:04:48","modified_gmt":"2024-05-20T16:04:48","slug":"search-engine-land-awards-2024-judges-reveal-what-makes-an-award-worthy-application","status":"publish","type":"post","link":"https:\/\/afreeurl.com\/?p=25051","title":{"rendered":"Search Engine Land Awards 2024 judges reveal what makes an award-worthy application"},"content":{"rendered":"<p><\/p>\n<p>Since its inception in 2015, the <strong>Earth of Searchers Awards<\/strong> have annually recognized exceptional salespeople, showcasing outstanding work, providing well-earned exposure in coverage and interviews, and awarding <strong>the highest honor in research<\/strong>.<\/p>\n<p>But the road between deciding to start an app and winning the prize can be long.  While the 2024 submission process is exceptionally streamlined, it has never been faster or easier to apply. <strong>there is still a story to be told<\/strong>.<\/p>\n<p>How you tell this story is entirely up to you&#8230; but why not consider a few <strong>first-hand advice from 2024 select judges<\/strong> while you&#8217;re at it?<\/p>\n<p>Read on for a roundup of new ideas from some of our judges\u2026 and <strong>submit your entry<\/strong> Before<strong> May 24, deadline for early booking<\/strong> to save $300 off last chance rates!<\/p>\n<p>&#8220;Structure your presentation as a story with three main parts: &#8216;Before&#8217;, &#8216;During&#8217; and &#8216;After&#8217;. Start by describing the initial challenges (&#8216;Before&#8217;) and then detail your marketing strategy and actions (&#8216; During&#8217;) Show results and improvements (&#8216;After&#8217;) Include images and data visualizations to clearly illustrate the transformation from &#8216;Before&#8217; to &#8216;After&#8217; solve the initial challenges and lead to results; It&#8217;s not enough to show an increase, we want to see the whole story.&#8221;<\/p>\n<p><strong>\u2013 Amy Hebdon, Founder, Paid Search Magic<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" alt=\"Amy Hebdon\" class=\"wp-image-440568\" style=\"width:201px;height:201px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/amy-hebdon.jpg.webp 300w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/amy-hebdon-113x113.jpg.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/amy-hebdon-95x95.jpg.webp 95w\" data-lazy-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/amy-hebdon.jpg.webp\"\/><\/p>\n<p>\u201cClearly state the goals of the campaign and how your work helped meet and exceed the goals.  Include details about your strategy, updated tactics and tests you&#8217;ve tried, and the results.  Visuals like performance charts really help make your work stand out.&#8221;<\/p>\n<p><strong>\u2013 Melissa Mackey, Director of Paid Search, Compound Growth Marketing<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" alt=\"Melissa Mackey\" class=\"wp-image-430189\" style=\"width:204px;height:204px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/08\/melissa-mackey.jpeg.webp 300w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/08\/melissa-mackey-113x113.jpeg.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/08\/melissa-mackey-95x95.jpeg.webp 95w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/08\/melissa-mackey-96x96.jpeg.webp 96w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/08\/melissa-mackey-150x150.jpeg.webp 150w\" data-lazy-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/08\/melissa-mackey.jpeg.webp\"\/><\/p>\n<p>\u201cEvidence;  charts, analysis, screenshots&#8221;.<\/p>\n<p><strong>\u2013 Barry Schwartz, editor, Search Engine Land<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" alt=\"Barry Schwartz\" class=\"wp-image-440569\" style=\"width:210px;height:210px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/barry-schwartz.jpg.webp 300w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/barry-schwartz-113x113.jpg.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/barry-schwartz-95x95.jpg.webp 95w\" data-lazy-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/barry-schwartz.jpg.webp\"\/><\/p>\n<p>\u201cSolid logic\/train of thought.  Reasonable time (campaign no longer than 12 months).  Ideally, a creative approach or overcoming some obstacle (optional).<\/p>\n<p><strong>\u2013 Sara Taher, SEO Manager, Digital Sisco<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" alt=\"Sara Taher\" class=\"wp-image-440575\" style=\"width:215px;height:215px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sara-Taher.jpeg.webp 400w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sara-Taher-338x338.jpeg.webp 338w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sara-Taher-113x113.jpeg.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sara-Taher-95x95.jpeg.webp 95w\" data-lazy-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sara-Taher.jpeg.webp\"\/><\/p>\n<p>\u201cThe two main things all winning entries share is that they explain the whys behind the hows and bring receipts (data to back up claims).<\/p>\n<p>\u201cIf you can&#8217;t share the data behind your entry (budgets, revenue, etc.), you&#8217;re putting yourself at a distinct disadvantage and you could end up wasting your entry fee.<\/p>\n<p>&#8220;Many people present the same practices &#8211; if you can distinguish yourself by showing innovative thinking, you will do well!&#8221;<\/p>\n<p><strong>\u2013 Navah Hopkins, Brand Evangelist, Optmyzr<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" alt=\"Navah Hopkins\" class=\"wp-image-430193\" style=\"width:222px;height:222px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/08\/navah-hopkins.jpg.webp 300w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/08\/navah-hopkins-113x113.jpg.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/08\/navah-hopkins-95x95.jpg.webp 95w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/08\/navah-hopkins-96x96.jpg.webp 96w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/08\/navah-hopkins-150x150.jpg.webp 150w\" data-lazy-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/08\/navah-hopkins.jpg.webp\"\/><\/p>\n<p>&#8220;When judging the Search Engine Land Awards, the best advice I can give applicants is to be detail-oriented. Clearly describe the specific actions you implemented to drive your results and back up your success with concrete data and evidence. Make sure -showcase your achievements while demonstrating the effective methods you used to differentiate your application.&#8221;<\/p>\n<p><strong>\u2013 Celeste Gonzalez<\/strong>, <strong>SEO Strategist at RicketyRoo<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" alt=\"Celeste Gonzalez\" class=\"wp-image-440576\" style=\"width:228px;height:228px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Celeste-Gonzalez.jpeg.webp 400w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Celeste-Gonzalez-338x338.jpeg.webp 338w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Celeste-Gonzalez-113x113.jpeg.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Celeste-Gonzalez-95x95.jpeg.webp 95w\" data-lazy-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Celeste-Gonzalez.jpeg.webp\"\/><\/p>\n<p>&#8220;I&#8217;m looking for projects that break new ground with innovative aspects of SEO and are backed by data and numbers-based insights every step of the way.&#8221;<\/p>\n<p><strong>\u2013 Olya Ianovskaia, Founder and Principal Consultant, MycoMinds SEO<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" alt=\"Olya Ianovskaia\" class=\"wp-image-440577\" style=\"width:228px;height:228px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/olya-ianovskaia.jpg.webp 300w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/olya-ianovskaia-113x113.jpg.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/olya-ianovskaia-95x95.jpg.webp 95w\" data-lazy-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/olya-ianovskaia.jpg.webp\"\/><\/p>\n<p>\u201cClearly state the goals of the campaign and how your work helped meet and exceed the goals.  Include details about your strategy, updated tactics and tests you&#8217;ve tried, and the results.  Visuals like performance charts really help make your work stand out.&#8221;<\/p>\n<p>\u2013 <strong>Anu Adegbol<\/strong><strong>a, Publisher of Paid Media, Search Engine Land<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" alt=\"Anu Adegbola\" class=\"wp-image-440578\" style=\"width:228px;height:228px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/anu-adegbola.jpg.webp 300w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/anu-adegbola-113x113.jpg.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/anu-adegbola-95x95.jpg.webp 95w\" data-lazy-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/anu-adegbola.jpg.webp\"\/><\/p>\n<p>Here you have!  Remember: The Super Early Bird deadline to enter the 2024 Search Engine Land Awards is fast approaching\u2026 <strong>submit your entry<\/strong> <strong>until Friday 24 May <\/strong>for your chance<strong> taking home top research honors<\/strong> and save big while you do it!<\/p>\n<p>\t\t\t\t\t\t\t<a class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMLXKIzD8vAQ?hl=en-US&#038;gl=US&#038;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\" rel=\"nofollow noopener\">Add Search Engine Land to your Google News feed.    <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/searchengineland.com\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png\"\/><\/a><\/p>\n<p class=\"pb-1\">New in Search Engine Land<\/p>\n<p>About the author<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Lauren Donovan\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/lauren-donovan-headshot.jpeg.webp\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\tLauren Donovan has been working in online marketing since 2006, specializing in event marketing, content management, organic and paid social media, community and reputation management, and real-time journalism.  She currently serves as director of marketing at Third Door Media, producer of the Search Marketing Expo and MarTech conference series, and publisher of Search Engine Land and MarTech.\t\t\t\t\t<\/p>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/searchengineland.com\/2024-search-engine-land-awards-judge-advice-440447\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since its inception in 2015, the Earth of Searchers Awards have annually recognized exceptional salespeople, showcasing outstanding work, providing well-earned exposure in coverage and interviews, and awarding the highest honor in research. But the road between deciding to start an app and winning the prize can be long. While the 2024 submission process is exceptionally streamlined, it has never been faster or easier to apply. there is still a story to be told. How you&#8230; <\/p>\n","protected":false},"author":1,"featured_media":10344,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-25051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-news"],"_links":{"self":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/25051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25051"}],"version-history":[{"count":1,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/25051\/revisions"}],"predecessor-version":[{"id":25052,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/25051\/revisions\/25052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/media\/10344"}],"wp:attachment":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}