Existing exclusions would remain unless ad set targeting is changed. Exclusions based on brand suitability and employment will still be allowed at the account level across all campaigns.<\/p>\n
However, that alert was a mistake, Meta confirmed to Search Engine Land. <\/p>\n
Why we care <\/strong>Getting alerts about features that advertisers rely on can be unsettling. If fake alerts like these keep showing up, how should advertisers trust the alerts we see?<\/p>\n Advertiser concerns.<\/strong> Dario Zannoni, who received this alert, shared the information with his followers:<\/p>\n “By using targeting exclusions in combination with the other targeting options, it was possible not only to exclude interests for brand protection, but also to create well-curated audiences aligned with the specific product or service “.<\/p>\n Get the daily search newsletter marketers trust.<\/p>\n Search Engine Land contributor Navah Hopkins wasn’t happy to hear it was coming either: <\/p>\n “I’m pretty devastated by the news that Meta will be removing audience exclusions for all campaigns on June 28, 2024. One of the reasons audience exclusions made such a big impact is that they allowed us to be very specific about who we were going for. Beyond the flexibility of the ‘or’ and ‘and’ statements, we were assured that we could really adjust our messages.”<\/p>\n