Why we care<\/strong> For sellers with established marketplace sales, this represents a potentially important new piece of their Google Ads strategy. With no need for a site or mall, the cost is much lower than most other types of Google Ads tactics (ie, a massive opportunity for small businesses on a budget).<\/p>\n How it works.<\/strong> After by connecting your Google Ads account to a supported marketplace<\/a>traders can launch fully automated top performing campaigns<\/a> promoting its marketplace product catalog on Google’s advertising channels.<\/p>\n Key benefits <\/strong>Google shared three:<\/p>\n Use existing market product data such as images, descriptions and prices in your ads. Detailed reports on campaign performance in Google Ads. It uses Google’s AI automation to optimize search, shopping and more.<\/p>\n Conversion tracking. <\/strong>this <\/strong>it is managed by the markets themselves. Only sales of the merchant’s own products count, not purchases from other sellers.<\/p>\n availability <\/strong>Maximum performance for markets is limited to “selected markets”. Google said it is “working to add more marketplace platforms.” <\/p>\n