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The topic of using hyphens in domain names is one of the oldest SEO topics we have in this space. Heck, back in 2004, SEOs said there was a specific Google ranking algorithm that filtered out hyphenated domains (Google didn’t, by the way).<\/p>\n
More recently, Google’s John Mueller said he wasn’t a fan of hyphenated domain names for keywords. But at the same time, he recently said that hyphens in domain names are not a sign of low quality, so Google doesn’t factor it into their ranking algorithm. <\/p>\n
Now, John Mueller said in one Reddit<\/a> thread that nowadays with fewer domain names available, it might not be such a bad prospect to have. He wrote: “It used to be that hyphenated domain names were considered (by users? or by SEOs who assumed users would do it? A long time ago) less serious, as they might imply that you weren’t able to- ho. get the domain name with fewer hyphens.” “Nowadays there are a lot of top-level domains, so it’s less important,” he added.<\/p>\n Next, he says, build something you’re proud of. He wrote:<\/p>\n My main recommendation is to choose something long-term (assuming that’s what you’re aiming for) and don’t focus too much on keywords (because life is too short to box yourself into a corner – do good things, fix the course). time, don’t let a domain name limit what you do online). The web is full of awkward, low-effort keyword-focused shots made for SEO: Make something really awesome that people are asking for by name. If that takes a hyphen in the name, go for it.<\/p>\n So maybe it’s better to come up with a cool brand that hasn’t been taken yet and go with that, rather than using a really long hyphenated domain name. Sticking keywords into your domain name probably won’t do you much in terms of rankings, but I’m sure the debate won’t end today\u2026<\/p>\n Discussion in the forum a Reddit<\/a>.<\/p>\n