{"id":23899,"date":"2024-04-17T18:24:22","date_gmt":"2024-04-17T18:24:22","guid":{"rendered":"https:\/\/afreeurl.com\/?p=23899"},"modified":"2024-04-17T18:24:25","modified_gmt":"2024-04-17T18:24:25","slug":"us-search-ad-revenue-to-reach-record-88-8-billion-by-2023","status":"publish","type":"post","link":"https:\/\/afreeurl.com\/?p=23899","title":{"rendered":"US search ad revenue to reach record $88.8 billion by 2023"},"content":{"rendered":"<p><\/p>\n<p>Paid search advertising revenue reached a new high in 2023, although annual growth continues to decline, according to a new report.<\/p>\n<p>In total, search accounted for $88.8 billion of a record $225 billion in digital advertising revenue in the US, according to the IAB&#8217;s Internet Advertising Revenue Report: Full Year 2023, by PwC.  This figure represents an increase of $4.4 billion over 2022. <\/p>\n<p><strong>Why we care<\/strong> Paid search gets more expensive and challenging every year, with less transparency.  But advertisers continue to embrace paid search for one simple reason: it drives results for brands and businesses. <\/p>\n<p><strong>Paid search is still king.<\/strong> Search continues to have the largest market share of advertising at 39.5%, but this is down from 40.2% in 2022, 41.4% in 2021 and 42.2% in 2020.<\/p>\n<p>But year-over-year growth in search advertising is slower than the digital industry as a whole and most other advertising formats, according to the report.<\/p>\n<p><strong>the report<\/strong> You can read the report <a href=\"https:\/\/www.iab.com\/insights\/internet-advertising-revenue-report-2024\/\" target=\"_blank\" rel=\"noopener\">here<\/a> (registration required).<\/p>\n<p>\t\t\t\t\t\t\t<a class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMLXKIzD8vAQ?hl=en-US&#038;gl=US&#038;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\" rel=\"nofollow noopener\">Add Search Engine Land to your Google News feed.    <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/searchengineland.com\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png\"\/><\/a><\/p>\n<p class=\"pb-1\">New in Search Engine Land<\/p>\n<p>About the author<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\tDanny Goodwin has been the editor-in-chief of Search Engine Land &#038; Search Marketing Expo &#8211; SMX since 2022. He joined Search Engine Land in 2022 as a senior editor.  In addition to reporting on the latest search marketing news, he manages Search Engine Land&#8217;s Subject Matter Expert (SME) program.  Also helps schedule US SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He was previously executive editor of Search Engine Journal (2017-2022), editor-in-chief of Momentology (2014-2016), and editor from Search.  Engine Watch (from 2007 to 2014).  He has spoken at numerous major search conferences and virtual events, and has brought his expertise to bear in a wide range of publications and podcasts.\t\t\t\t\t<\/p>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/searchengineland.com\/us-search-ad-revenues-88-billion-439705\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paid search advertising revenue reached a new high in 2023, although annual growth continues to decline, according to a new report. In total, search accounted for $88.8 billion of a record $225 billion in digital advertising revenue in the US, according to the IAB&#8217;s Internet Advertising Revenue Report: Full Year 2023, by PwC. This figure represents an increase of $4.4 billion over 2022. Why we care Paid search gets more expensive and challenging every year,&#8230; <\/p>\n","protected":false},"author":1,"featured_media":23900,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-news"],"_links":{"self":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/23899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23899"}],"version-history":[{"count":1,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/23899\/revisions"}],"predecessor-version":[{"id":23901,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/23899\/revisions\/23901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/media\/23900"}],"wp:attachment":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}