However, if you’re someone who hasn’t yet joined the SEO bandwagon and want to know what all the buzz is about, you’ve come to the right place. After reading this post, you will know all your SEO basics and the science behind how it works.<\/span><\/p>\n Simply put, SEO (Search Engine Optimization) is the process of optimizing your website to get more organic traffic. <\/span><\/p>\n This can include changing the design, layout, content and other technical and non-technical aspects of your website to get the best results. Your website should be able to attract enough traffic on its own, without you paying for it. <\/span><\/p>\n This is a sustainable way to <\/span>get more website traffic<\/span> in the long run and worth the effort. This is why marketers are so invested in SEO and spend so much time and effort on it. <\/span><\/p>\n The whole game of SEO is a race to get your website’s landing pages to rank on the first page of a search engine’s results for a particular search query. <\/span><\/p>\n Let’s say you search for the term “Best New York Lawyers” on Google. You will see a search engine results page (SERP) that shows you websites relevant to your search query. <\/span><\/p>\n This is exactly what you will see: <\/span><\/p>\n Source: google.com<\/a><\/p>\n Let’s analyze these results one by one.<\/span><\/p>\n The first set of results are paid search ads that people pay to appear right at the top of Google’s SERP for that particular keyword. <\/span><\/p>\n Below you can see a google map along with the business listings of different attorneys. The next section is Google’s “People Also Ask” section which shows other search queries related to this one, along with the answers. <\/span><\/p>\n Finally, you will see ten different organic search listings for your search query. These ten organic search listings are what people compete for when investing in SEO. <\/span><\/p>\n For any given keyword, there may be thousands of people who want to be among those ten search results on the first page of Google’s SERP. So when you put effort into SEO, this is the end result you want.<\/span><\/p>\n Of course, you can manipulate the game and try to get it to appear in one of the three sections that were at the top. However, ads cost a lot of money and cannot be run in the long run, especially if you don’t have deep pockets. And, these are part of it <\/span>search engine marketing (SEM)<\/span> and not SEO.<\/span><\/p>\n You can definitely list yourself on Google My Business and try to get it listed in the Google Maps section. This is a part of SEO called \u201clocal SEO\u201d that is especially useful for local businesses, which is a topic for another time.<\/span><\/p>\n The focus of this article will be mainly on how you can get maximum organic traffic, with the help of SEO. But before we get into the details of how you can do this, you first need to understand how search engines work.<\/span><\/p>\n When a user types a search query into a search engine like Google, the search engine looks at millions of entries to display the most relevant search results in descending order of relevance. They have their own algorithms of how they do it and they often keep changing.<\/span><\/p>\n Image source: ahrefs.com<\/a><\/p>\n However, the basic rule remains the same: relevance. Any search engine will show the pages it thinks are most relevant first. They do this by performing a number of functions, as explained below.<\/span><\/p>\n This is the process by which a search engine finds content on the Internet.<\/span><\/p>\n This is the process by which a search engine makes sense of online content and stores and organizes it. <\/span><\/p>\n For every page online, the search engine will try to understand the content and categorize it as best it can. This way, the search engine has an entire index or database of results that it can now display for the search queries it receives.<\/span><\/p>\n Source: firstpagesage.com<\/a><\/p>\nWhat is SEO? | The Ultimate Guide to Search Engine Optimization:<\/strong><\/h3>\n
What is SEO?<\/strong><\/h2>\n
How do search engines work?<\/strong><\/h2>\n
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<\/p>\nDragging<\/strong><\/h3>\n
Indexing<\/strong><\/h3>\n
classification<\/strong><\/h3>\n
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