<\/p>\n
Google is rolling out six new features for top performing campaigns, including the long-awaited optimization score.<\/p>\n
Advertisers now have a quick and easy way to identify areas for improvement before a top-performing campaign is launched.<\/p>\n
Additionally, newly added explanations will help answer questions about how a campaign performed after launch.<\/p>\n
Here are all the details on the six new features for top performing campaigns.<\/p>\n
Find ways to improve your campaign with the Google Ads Optimization Score.<\/p>\n
The score ranges from 0 to 100%, and if your campaign scores below 100%, you’ll receive recommendations to increase your score.<\/p>\n
Optimization Score is a feature that advertisers rely on when creating other types of campaigns in Google Ads, and it’s now available for maximum performance.<\/p>\n
With seasonality adjustments, you can tailor your bid strategy to events where conversion rates are expected to be highest, such as promotions and sales.<\/p>\n
Google recommends using seasonality adjustments when you anticipate a significant increase in conversion rate outside of typical seasonal patterns. Smart offers already take into account expected seasonal events.<\/p>\n
With data exclusions, you can tell Google Smart Bidding to ignore data from dates when your campaign had trouble tracking conversions.<\/p>\n
Excluding this data can prevent inaccurate conversion tracking from affecting your top performing bidding strategy.<\/p>\n
Get more precise with your targeting using the new advanced location options.<\/p>\n
Under “Location Options” in your campaign settings, you’ll find options to target based on physical “presence” or “presence or interest.”<\/p>\n
Top performing campaign explanations will help you understand why you’re seeing an unexpected change in performance.<\/p>\n
Google Ads will provide you with recommendations to correct your performance, saving you time by fixing problems immediately.<\/p>\n
During the initial setup of a peak performance campaign, you can use diagnostic statistics to identify any issues with ad policy, billing, budget, and more.<\/p>\n
If any problems are found, Google will provide recommendations to fix them.<\/p>\n
source<\/strong>: Google Ads Help<\/a>
Featured image: iQoncept\/Shutterstock<\/p>\n