<\/p>\n
OpenAI has been developing a web search product, partly powered by Microsoft Bing, a source told The Information.<\/p>\n
This shouldn’t be too surprising, considering:<\/p>\n
Why we care<\/strong> OpenAI has built a popular product in ChatGPT, and I’ve seen a lot of anecdotal evidence of some people using it similar to a search engine. If OpenAI actually launches a search product, it will be worth watching to see if it becomes a significant source of traffic or organic value for brands and businesses.<\/p>\n Could OpenAI challenge Google Search? <\/strong>I’m all for more search alternatives. But could OpenAI develop a search engine to truly rival Google? I am extremely skeptical at this point.<\/p>\n Look no further than Microsoft, a $3 trillion company that has made little progress compared to Google for two decades, even after all the investments and AI search features it’s implemented over the last year See: One year later: Little change in Microsoft Bing’s search market share<\/p>\n Google is search: It’s a habit for people, as Microsoft CEO Satya Nadella recently pointed out in testimony during Google’s still-unsettled antitrust trial.<\/p>\n We’ve seen many search engines launch under the illusion that it’s the latest and greatest “Google killer” (Blekko, Cuil, Neeva, et al.), and ultimately fail. The reality? google search<\/strong> he is always the real killer.<\/p>\n In terms of understanding how far ChatGPT needs to go: Google got about 84.2 billion hits, while ChatGPT got about 1.6 billion in December.<\/p>\n the report<\/strong> OpenAI develops a web search product to challenge Google<\/a> (subscription required).<\/p>\n