{"id":21586,"date":"2024-02-16T13:08:29","date_gmt":"2024-02-16T13:08:29","guid":{"rendered":"https:\/\/afreeurl.com\/?p=21586"},"modified":"2024-02-16T13:08:32","modified_gmt":"2024-02-16T13:08:32","slug":"google-gets-tough-on-third-party-booking-and-ordering-providers-who-accumulate-listings-in-gbp","status":"publish","type":"post","link":"https:\/\/afreeurl.com\/?p=21586","title":{"rendered":"Google gets tough on third-party booking and ordering providers who accumulate listings in GBP"},"content":{"rendered":"

<\/p>\n

In a recent update, Google has mandated that all third-party providers include a dedicated opt-out landing page within the New Merchant Experience (NMX) dashboard. <\/p>\n

This page should clearly describe the steps a merchant can take to disconnect their Google Business Profile (GBP) from any booking, waitlist or food ordering application.<\/p>\n

Take back control of third-party providers in Google Business Profiles<\/h2>\n

Before this mandate, third-party service providers had significant control over Google business profiles, and merchants were often unable to remove these integrations themselves and were confused about where to turn. <\/p>\n

When the merchants asked for help support<\/a>they were advised to contact the supplier directly.<\/p>\n

Guide to removing third-party providers<\/h2>\n

To disconnect a service provider from your Google Business Profile in the NMX dashboard, follow these steps: <\/p>\n

Navigate to Food Orders. Choose the service provider you want to remove. Click on Remove the provider<\/a>.<\/p>\n

\"Removal<\/p>\n

Get the daily search newsletter marketers trust.<\/p>\n

Manage the supplier<\/h2>\n

The provider removal link is provided by the third-party integration. <\/p>\n

When managing your business profile on Google, it’s important to note that these links cannot be edited or removed directly unless the URL has been added manually. <\/p>\n

Instead, each provider provides a landing page that informs the merchant how to opt out of the integration. <\/p>\n

Some providers describe a step-by-step guide on opting out in their apps, while others have forms or direct the merchant to their support representative. <\/p>\n

\"Toast<\/p>\n

\"Opting<\/p>\n

Google Docs has been updated with the following:<\/p>\n

“Providers must remove third-party links from your profile within 5 days of receiving the removal request. If a provider does not process your request, report an infringement<\/a>.\u201d<\/p>\n

Too many options?<\/h2>\n

Food ordering pages can sometimes seem like they are full of options. Take DoorDash, which owns Caviar, and GrubHub, the parent company of Seamless, Eat24 and Tapingo. <\/p>\n

An abundance of options can make a merchant’s Google Business Profile look too busy and confuse customers about where to place their orders. <\/p>\n

With recent updates, providers are now required to offer merchants an easy opt-out for any services they would prefer not to offer. This is great news for brands looking to declutter their online ordering and booking options.<\/p>\n

\"There<\/p>\n

In light of the mandate, DoorDash launched a Google Form, allowing brands to tailor their offers for all or some stores, with options to opt out of DoorDash, Caviar, or both. <\/p>\n

\"Request<\/p>\n

This change is a real game changer for employers, and opens up a new level of transparency. <\/p>\n

Perhaps, from Google’s perspective, this new process can help reduce the number of support tickets they receive about third-party removal requests. <\/p>\n

The impact of third-party integrations on your Google Business Profile metrics<\/h2>\n

Merchants should weigh the pros and cons before deciding to cut ties with third-party providers. Removing these integrations could have a direct impact on your performance metrics.<\/p>\n

Remember that every interaction on your Google Business Profile (GBP) counts towards your performance statistics. <\/p>\n

But if a third-party link sends a customer elsewhere outside of your GBP, that action won’t be counted in your metrics. <\/p>\n

So think about it. What will best serve your business and customers in the long run?<\/p>\n

\"GBP<\/p>\n

Learn more: How to manage and edit your Google Business Profile from Google Search<\/strong><\/p>\n

The views expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.<\/p>\n

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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In a recent update, Google has mandated that all third-party providers include a dedicated opt-out landing page within the New Merchant Experience (NMX) dashboard. This page should clearly describe the steps a merchant can take to disconnect their Google Business Profile (GBP) from any booking, waitlist or food ordering application. Take back control of third-party providers in Google Business Profiles Before this mandate, third-party service providers had significant control over Google business profiles, and merchants… <\/p>\n","protected":false},"author":1,"featured_media":21587,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-news"],"_links":{"self":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/21586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21586"}],"version-history":[{"count":1,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/21586\/revisions"}],"predecessor-version":[{"id":21588,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/21586\/revisions\/21588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/media\/21587"}],"wp:attachment":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}