Taking advantage of trends. <\/strong>During major events like the Super Bowl, where there is a predictable spike in interest in specific topics, brands can strategically capitalize on content acquisitions to reach a wider audience. For example, if Usher is performing at the Super Bowl and there is an anticipated spike in interest in his music, brands can buy a content takeover of Usher’s YouTube channel during that period. This tactical move ensures that any viewer who tunes into Usher’s YouTube videos during the Super Bowl when demand inevitably peaks will exclusively see content and ads from the sponsoring brand.<\/p>\n Why we care<\/strong> While content acquisition presents a substantial opportunity to expand reach and secure 100% share of voice, it is likely to come with a significant price tag.<\/p>\n What YouTube says.<\/strong> A YouTube spokesperson told Search Engine Land:<\/p>\n “YouTube is expanding this solution with more content packs \u2013 a unique opportunity for advertisers to get high SOV on relevant creator channels, custom lineups and\/or playlists.” “This includes owning the moment a creator releases their next big video, such as Jason and Travis Kelce’s New Heights YouTube channel, giving an advertiser 100% SOV on their scheduled channel for their weekly drops of video”.<\/p>\n Get the daily search newsletter marketers trust.<\/p>\n deep dive <\/strong>Read the ones on YouTube announcement<\/a> in full for more information.<\/p>\n