Family daily active persons averaged 3.19 billion in December 2023, up 8% year-on-year. As of December 31, 2023, family monthly active persons was 3.98 billion, an increase of 6% year-on-year. Facebook’s daily active users averaged 2.11 billion in December 2023, up 6% year-on-year. Facebook’s monthly active users were 3.07 billion as of December 31, 2023, up 3% year-over-year.<\/p>\n
Year of AI<\/strong>. Looking ahead, Meta plans to spend between $30 billion and $37 billion in capital expenditures, $2 billion more than originally planned, with a focus on AI investments. The revised range reflects the company’s evolving understanding of AI capability needs for future basic research and product development.<\/p>\n Why we care<\/strong> After a difficult year for ad revenue on rival platform X, Meta is gaining popularity among advertisers. Sustained growth suggests success on the platform, making Meta’s advertising products worthy of consideration. However, increased popularity may result in higher ad prices. Advertisers should weigh the effectiveness of the platform against potential cost changes.<\/p>\n What Meta says. <\/strong>Mark Zuckerberg, founder and CEO of Meta, said in a statement:<\/p>\n “We had a good quarter as our community and business continue to grow.” “We’ve come a long way in our vision to advance AI and the metaverse.” <\/p>\n Get the daily search newsletter marketers trust.<\/p>\n Earnings report. <\/strong>You can review the full report from Meta here<\/a>.<\/p>\n
![\"Google](\"https:\/\/searchengineland.com\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png\"\/)
<\/a><\/p>\n