latest podcast Search Off The Record<\/a>saying, “I know some people like to think that HTML structure is very important to rankings, but it really doesn’t matter that much.”<\/p>\nGary went on to explain that if all sites on the Internet had the same structure, it would make for “a very boring Internet.” <\/p>\n
He added that “using headings and a good title element and having paragraphs, that’s all great.” “But other than that, I would think it’s pretty pointless to think about how the page is structured…or how the HTML is structured, providing a working template for any website that seems like an oxymoron to me.”<\/p>\n
In 2018, John Mueller said that a clear content structure is helpful, but it won’t hurt you if you don’t have a clear structure. It made it sound like it might be helpful for your users to have a clear structure, but for ranking purposes, it won’t matter anyway. Google also said that semantic HTML is not a signal of quality. Google has said that sometimes SEOs go overboard with H1 elements and also moving them won’t matter for ranking.<\/p>\n
Here is an insert when Gary said this:<\/p>\n