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Overview:<\/strong> This individual will play a multi-faceted and highly cross-functional role, working with our field marketing team, designers, developers and third-party agencies to drive performance and growth. This role is right for you if you are growth oriented and data driven, ultimately responsible for truly improving our customer experience and market expansion.<\/p>\n Day-to-day responsibilities: Who is the ideal growth marketing director? Requirements: What are the advantages? 2ULundry is an equal opportunity company. We value diversity and strive to create an inclusive and representative environment of different backgrounds and experiences. Employment is decided solely on the basis of qualifications, merits and business needs.<\/p>\n
2ULundry and LaundroLab are poised for explosive growth nationwide and are looking for a Growth Marketing Manager to lead the way. In this role, you will drive the growth of our customer base through demand generation activities with both internal and external stakeholders and channels including email, SMS, wallet, store and other advertising outlets.<\/p>\n
<\/strong>\u2022 Identify the most effective marketing channels to grow our monthly active user (MAU) customer base, including developing and managing multi-channel audience strategies.
\u2022 Design and implement optimized, customer-centric digital user journeys to increase engagement, referrals, lead conversion and customer retention.
\u2022 Manage our Webflow website, including ideation, creation and implementation of new pages and content both directly and with third-party designers and developers
\u2022 Website improvement and monitoring, including managing our agency that oversees both on-page and off-page Search Engine Optimization (SEO).
\u2022 Manage our online listings and reviews to improve brand equity and ultimately drive improvements to our SEO
\u2022 Prepare and monitor campaign budgets, reporting CAC, ROI, etc.
\u2022 Perform A\/B testing of landing pages and website content to improve results
\u2022 Ensure our brand message is consistent across all channels
\u2022 Develop strategies and manage CRM and Analytics software to drive traffic, orders and ultimately revenue with new and existing customers.
\u2022 Directly project manage the launch of new cities, including the development of “Go to Market” strategies, offers and campaigns, as we expand to additional zip codes and cities.
\u2022 Project management of our agency managing the execution of our brand and large-scale market-specific PPC campaigns, managing the company’s paid ad budget, across major performance marketing platforms, especially SEO, Google, Facebook and Instagram
\u2022 Generate weekly and monthly performance reports, insights and recommendations for the management team
\u2022 Establish, implement and measure the effectiveness of marketing activities and tests to drive registrations through the mobile application
\u2022 Run tests across multiple steps in the app acquisition funnel that optimize: Google and Apple App Store presence, first app experience (home screens), in-app sign-up screens and messages, push notifications, upsell emails, etc.
\u2022 Investigate data from multiple sources (Metabase, Google Analytics, Mailchimp, Twilio, multiple tracking pixels, etc.) to identify opportunities and uncover actionable insights the team can use to improve customer experience and leverage growth.
\u2022 Interact with customers to gain insights that influence strategies at different touch points. They can be surveys, focus groups or phone calls<\/p>\n
<\/strong>\u2022 Analytics: You can synthesize data to make informed and timely decisions to drive campaign performance and KPIs.
\u2022 Driven: You are an expert in your field and confident in taking the initiative. You are driven to do things and do them well. You are a problem solver who doesn’t let obstacles stand in your way
\u2022 Organized: You can manage multiple stakeholders, priorities, and projects with ease because you have a system to stay on top of deadlines and resources.
\u2022 Passionate: You love everything about growing market share. From increasing conversions through ads to creating landing pages to updating your mix of contexts for multiple markets across the country, you’re ready to try it all, do a follow-up of analyzes and obtain results.<\/p>\n
<\/strong>\u2022 Experience in digital marketing including performance analysis covering demand generation, channel optimization, web management and CRM.
\u2022 At least 3 years of experience in Digital Marketing, ideally in a B2C environment
\u2022 Expert knowledge of performance marketing channels such as Google Suite (Google Ads, Google Tag Manager, Google Analytics). You’ll learn how to increase conversions with great ads and enjoy testing content on landing pages.
\u2022 Experience working with national brands, understanding how to adjust channel mix and content for different markets and audiences.
\u2022 Experience working with cross-functional stakeholders and managing interdisciplinary projects in tight timeframes.
\u2022 Proven track record in successfully managing multiple digital and product marketing campaigns simultaneously
\u2022 Ease of working with and managing external digital agencies
\u2022 Project management is an advantage
\u2022 Very organized with attention to detail
\u2022 Excellent verbal and written communication skills, including copywriting experience
\u2022 Experience making changes to website journeys to improve UX
\u2022 Experience with marketing automation platforms<\/p>\n
<\/strong>\u2022 Benefits package including health, dental and vision insurance, 401k and *Employee Assistance Program
\u2022 Unlimited PTO policy that our employees actually use!
\u2022 Working with a supportive and driven team working to turn our startup into a nationally recognized brand
\u2022 Connect with smart, successful people at the top of their fields who understand the value of diversifying their portfolios and believe in what we’re doing
\u2022 Resources to help you grow and develop your career
\u2022 Free laundry<\/p>\n