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Danny Sullivan, Google search link, in reply to another SEO Success Piece<\/a> of The Verge said that authors and bios don’t help a site or content rank higher. Sullivan also added that Google also doesn’t look at credentials for ranking. <\/p>\n Sullivan continued X<\/a>, “Author names aren’t something you do for Google, and they don’t help you rank better.” He said that bylines are for your readers, not Google. “They are something you do for your readers,” he wrote. But he also added that “posts that do may exhibit the kinds of other characteristics that our ranking systems find aligned with useful content,” so keep that in mind.<\/p>\n In fact, the who, how, and why were mentioned for Google’s AI content documentation. “We recommend adding accurate attribution information, such as bylines, to content where readers expect it.”<\/p>\n But previously, Sullivan said author bios are for readers, not search engine rankings. “So you’re saying I should have an author bio to rank better?” No! They should have biographies because their own readers would expect it! “, he wrote.<\/p>\n Google’s John Mueller previously said that authors are not a requirement for Google Search.<\/p>\n So, Sullivan says, Google doesn’t use authors for ranking now. He also added X<\/a>“I know this is going to be a ‘simple, almost curious answer’, but this part of the article is wrong and doesn’t even quote us saying that. Google doesn’t ‘check our credentials.'” It’s something I understand people can misunderstand. , but it’s not what I’d expect a news publication investigating all of this to misunderstand and claim in such a simple, almost picturesque screenshot. It’s a misconception that, as I shared last November, we’ll be doing more to address.” .<\/p>\n he replied the author<\/a> from The Verge piece that says, “That’s a nice line and background that seems helpful to readers. But somehow it doesn’t make The Verge rank better as the article claims. It’s not something that somehow we “check” for overall search ranking. Here’s the clarification on that.”<\/p>\n Here are all those posts:<\/p>\n I know this is going to be a “simple, almost curious answer”, but this part of the article is wrong and doesn’t quote us as saying this. Google somehow doesn’t “verify our credentials”. It’s something I understand people can misinterpret, but it’s not what I’d expect from a news publication that investigates everything\u2026 pic.twitter.com\/fV2kGjABMR<\/a><\/p>\n \u2014 Google SearchLiaison (@searchliaison) January 8, 2024<\/a> <\/p>\n This is excellent advice from @shelbyblackley<\/a> and aligns with anyone thinking about success with Google. Focus on having featured content. This is the basis of success. pic.twitter.com\/wl8btprY5R<\/a><\/p>\n \u2014 Google SearchLiaison (@searchliaison) January 8, 2024<\/a> <\/p>\n Author names aren’t something you do for Google, and they don’t help you rank better. They’re something you do for your readers, and posts that make them can display the kinds of other characteristics that our ranking systems find align with useful content. This is something I have\u2026 pic.twitter.com\/vjYTTDW0kK<\/a><\/p>\n \u2014 Google SearchLiaison (@searchliaison) January 8, 2024<\/a> <\/p>\n I’ll also add that I have a giant list of recommendations and changes that I hope to see make it to our documentation later this year. I wish we could push everything live instantly, but it takes time. But I have personally taken to heart the difficulties that people can have with\u2026<\/p>\n \u2014 Google SearchLiaison (@searchliaison) January 8, 2024<\/a> <\/p>\n Author names aren’t something you do for Google, and they don’t help you rank better. They’re something you do for your readers, and posts that make them can display the kinds of other characteristics that our ranking systems find align with useful content. This is something I have\u2026 pic.twitter.com\/vjYTTDW0kK<\/a><\/p>\n \u2014 Google SearchLiaison (@searchliaison) January 8, 2024<\/a> <\/p>\n This is a good name and background that seems useful to readers. But somehow it doesn’t make The Verge rank better as the article claims. It’s not something we somehow “check” for overall search ranking. Here is the clarification about it:https:\/\/t.co\/9NT2FenRCr<\/a>\u2026<\/p>\n \u2014 Google SearchLiaison (@searchliaison) January 8, 2024<\/a> <\/p>\n These are display functions. They don’t make your content rank better.<\/p>\n \u2014 Google SearchLiaison (@searchliaison) January 9, 2024<\/a> <\/p>\n No. Google Search does not require permissions. You mean Google News, I think. Authorizations are required for *eligibility* according to the transparency policy. But having them doesn’t make you *rank* better in News or Search.<\/p>\n \u2014 Google SearchLiaison (@searchliaison) January 9, 2024<\/a> <\/p>\n Discussion in the forum a X<\/a>.<\/p>\n