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There has been a lot of talk about the arrival of generative AI (GenAI) to take people’s jobs and that we are all doomed. According to IDC, by 2027 GenAI will handle about 30% of marketing’s most boring jobs, such as search engine optimization (SEO), content and website optimization, analytics customer data, segmentation, lead scoring and hyper-personalization.<\/p>\n
According to a study of CMOs in Asia\/Pacific (eg Japan), 37.8% had already started implementing GenAI in the past year. Over the next 12 months, 51% said their top business goal is to improve the quality of their content marketing, which could see more of it using AI.<\/p>\n
IDC laid out the following predictions for how AI will affect marketing over the next four years or so:<\/p>\n
Dynamic Journey Orchestration<\/strong>: By 2028, the A2000 will use data and AI to automate 30% of the buyer’s journey actions through marketing and sales, moving to discovery, dynamically delivering on the “adventure” that the buyer chooses<\/p>\n GenAI Eats Marketing<\/strong>: By 2027, GenAI will take over 30% of the mundane tasks of traditional marketing, including SEO, website and content optimization, customer data analysis, segmentation, lead scoring, and hyper-personalization.<\/p>\n Two-way AI marketing acquisition<\/strong>: Trying to reduce content ingestion, by 2026 more than 50% of consumers will use AI via mobile devices to discover, evaluate and buy most of the products and services they want.<\/p>\n Conversational marketing goes mainstream<\/strong>: Pervasive intent and sentiment AI will drive 50% of A500 companies to conduct all marketing journeys as real-time, two-way conversations by 2026, improving leads to purchase conversions in 40%<\/p>\n Just because AI will be used more and more in marketing doesn’t mean there won’t be a role for humans. IDC research analyst Lavanya Jindal said marketers will expand their skill sets to include storytelling, data analysis and cross-functional collaboration across IT, sales and operations.<\/p>\n Source: IDC<\/a><\/p>\n