{"id":19954,"date":"2024-01-04T15:39:21","date_gmt":"2024-01-04T15:39:21","guid":{"rendered":"https:\/\/afreeurl.com\/?p=19954"},"modified":"2024-01-04T15:39:22","modified_gmt":"2024-01-04T15:39:22","slug":"google-has-started-removing-third-party-cookies","status":"publish","type":"post","link":"https:\/\/afreeurl.com\/?p=19954","title":{"rendered":"Google has started removing third-party cookies"},"content":{"rendered":"

<\/p>\n

Google has officially started removing third-party cookies.<\/p>\n

A new feature called Tracking Protection, which restricts third-party cookies by default, started rolling out to 1% of Chrome users worldwide on January 4, 2024.<\/p>\n

If you’ve been affected, you’ll get a notification when you open Chrome on desktop or Android devices.<\/p>\n

Why we care <\/strong>If your marketing relies heavily on targeted advertising using third-party cookies, it’s time to reconsider your tactics. Start preparing your websites now before Google completely removes third-party cookies in the second half of 2024.<\/p>\n

Impact:<\/strong> The effect of the rollout of the tracking protection tool is yet to be determined, but discussions among digital marketers on X indicate that advertisers are not yet ready to remove third-party cookies:<\/p>\n

\"Google<\/p>\n

\"Google<\/p>\n

\"Google<\/p>\n

Issues to consider. <\/strong>If your site relies on third-party cookies and the deployment of Tracking Protection causes problems (for example, you refresh a page multiple times), Chrome will ask you to temporarily re-enable them by clicking the eye icon on to the right of the address bar. side<\/p>\n

What are third-party cookies?<\/strong> A third-party cookie is a small piece of data placed on a user’s device (computer, mobile phone or tablet) by a website other than the one the user is currently visiting. It tracks the user’s browsing history and allows personalized ads based on their activities.<\/p>\n

why now<\/strong> Google considers the phase-out of third-party cookies by the second half of 2024 a crucial step in its Privacy Sandbox initiative. The final decision depends on resolving competition concerns from the UK Competition and Markets Authority.<\/p>\n

Get the daily search newsletter marketers trust.<\/p>\n

deep dive<\/strong> Read Search Engine Land Contributor Adam Audette’s “SEO and the Future Cookie-Free World” to learn more about what a cookie-free world will look like for SEO and PPC marketers.<\/p>\n

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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Google has officially started removing third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, started rolling out to 1% of Chrome users worldwide on January 4, 2024. If you’ve been affected, you’ll get a notification when you open Chrome on desktop or Android devices. Why we care If your marketing relies heavily on targeted advertising using third-party cookies, it’s time to reconsider your tactics. Start preparing your websites now before… <\/p>\n","protected":false},"author":1,"featured_media":19955,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-news"],"_links":{"self":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/19954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19954"}],"version-history":[{"count":1,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/19954\/revisions"}],"predecessor-version":[{"id":19956,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/19954\/revisions\/19956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/media\/19955"}],"wp:attachment":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}