{"id":19856,"date":"2024-01-02T16:26:51","date_gmt":"2024-01-02T16:26:51","guid":{"rendered":"https:\/\/afreeurl.com\/?p=19856"},"modified":"2024-01-02T16:26:54","modified_gmt":"2024-01-02T16:26:54","slug":"linkedin-ad-prices-rise-as-advertiser-boycott-of-x-continues","status":"publish","type":"post","link":"https:\/\/afreeurl.com\/?p=19856","title":{"rendered":"LinkedIn ad prices rise as advertiser boycott of X continues"},"content":{"rendered":"<p><\/p>\n<p>LinkedIn ad prices have soared due to a surge in demand fueled by the advertiser boycott of X.<\/p>\n<p><strong>Why we care<\/strong>.  If you&#8217;re thinking about moving your ad spend away from platforms like X in 2024, LinkedIn could be a solid alternative to consider.  Sellers are seeing good returns, but keep in mind that it comes at a higher cost, so be sure to check your budget before making the switch.<\/p>\n<p><strong>Ad prices are increasing<\/strong>.  In the past year, the cost of ads on the Microsoft-owned platform has risen by as much as 30% in some cases, reports the <a href=\"https:\/\/www.ft.com\/content\/bd56a91a-9c99-4184-b230-9b7c3de19f79\" target=\"_blank\" rel=\"noopener\">Financial Times<\/a>.  Leesha Anderson, vice president of digital marketing and social media at advertising agency Outcast, told the paper:<\/p>\n<p>&#8220;Tis the season for LinkedIn. Most have switched to LinkedIn in the last year. . . A few weeks ago most of our customers were off X. Now they&#8217;re all off X.&#8221; <\/p>\n<p>A media buyer revealed that the cost per 1,000 ad impressions was now $300 for LinkedIn premium campaigns.  In contrast, running a comparable campaign on Meta&#8217;s platforms costs between $10 and $15.<\/p>\n<p><strong>How ad prices are calculated<\/strong>.  LinkedIn ad prices are determined through an auction system based on market demand.  The higher the demand, the higher the ad price. <\/p>\n<p><strong>ROI <\/strong>Despite the steep rise in LinkedIn ad prices, marketers claim to get a substantial return on their investment.  Advertisers report an ROI of 20%, which means that for every $100 spent, they generate $120 in profit.<\/p>\n<p><strong>LinkedIn advertising revenue. <\/strong>The platform&#8217;s annual ad revenue rose 10.1% year-over-year in 2023 to nearly $4 billion, according to Insider Intelligence.  The research group now predicts that growth will increase by an additional 14.1% in 2024.<\/p>\n<p><strong>What Microsoft says.<\/strong> Penry Price, LinkedIn&#8217;s vice president of marketing solutions, said &#8220;more brands&#8221; are investing their ad spend on LinkedIn because of the platform&#8217;s unique targeting capabilities.  The platform claims to have twice the purchasing power of the average web audience, with four out of five members driving business decisions.<\/p>\n<p>Search Engine Land has reached out to Microsoft for additional comment.<\/p>\n<p class=\"inline-form-text text-center mb-0\">Get the daily search newsletter marketers trust.<\/p>\n<p><strong>deep dive<\/strong> Read LinkedIn&#8217;s announcements in 2023 to learn more about how the platform has strengthened its position with B2B advertisers. <\/p>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/searchengineland.com\/linkedin-ad-prices-climb-advertisers-boycott-x-436152\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn ad prices have soared due to a surge in demand fueled by the advertiser boycott of X. Why we care. If you&#8217;re thinking about moving your ad spend away from platforms like X in 2024, LinkedIn could be a solid alternative to consider. Sellers are seeing good returns, but keep in mind that it comes at a higher cost, so be sure to check your budget before making the switch. Ad prices are increasing&#8230;. <\/p>\n","protected":false},"author":1,"featured_media":19857,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-news"],"_links":{"self":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/19856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19856"}],"version-history":[{"count":1,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/19856\/revisions"}],"predecessor-version":[{"id":19858,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/19856\/revisions\/19858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/media\/19857"}],"wp:attachment":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}