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RALEIGH, NC \/ ACCESSWIRE \/ December 20, 2023 \/ <\/strong>ACCESS WIRE,<\/a> a leading news service providing regional, national and global news to thousands of customers worldwide, understands that a shared goal among businesses of all sizes and industries is to improve their search engine optimization (SEO) performance .<\/p>\n This is because SEO plays such a crucial role in a company’s online success and overall visibility.<\/p>\n While there are a number of ways for brands to improve their rankings, a great but often overlooked marketing tool is press release distribution.<\/p>\n “Consistently including relevant keywords and phrases in press release campaigns is a great way for brands to consistently improve rankings, increase website traffic and build brand awareness,” said Jennifer Hammers, executive vice president of sales and marketing of Issuer Direct.<\/p>\n In order for businesses to improve their SEO performance, they must first track key metrics.<\/p>\n ACCESSWIRE suggests that brands pay attention to the following:<\/p>\n Organic Traffic – <\/strong>This traffic comes from unpaid sources. Visitors who come to your content organically are actively searching for information that makes it a high-quality source. According to a Forbes article, in 2022 organic clicks accounted for 45.1% of all clicks on search results.<\/p>\n Time on Page<\/strong> –<\/strong> Algorithms assume that the more time a user spends on the page, the more relevant and attractive it will be. This metric is especially important for companies that also host their press release content on their website.<\/p>\n Domain Authority – <\/strong>This metric was developed by Moz to measure a website’s likelihood of ranking on search engine results pages (SERPs). Businesses can positively influence their domain authority by distributing a steady cadence of online press release content to their target audiences.<\/p>\n To learn more about ACCESSWIRE’s press release distribution services, visit accesswire.com<\/a>.<\/p>\n ###<\/p>\n About ACCESSWIRE\/Issuer Direct Corporation<\/strong><\/p>\n Issuer Direct is a leading communications company providing solutions for both PR and investor relations professionals for over 16 years. Our end-to-end solutions are used by thousands of clients, from emerging startups to multi-billion dollar global brands, ensuring their most important moments reach the right audience, through our industry-leading news feed, IR website solutions, event technology and compliance solutions. For more information, visit www.issuerdirect.com<\/a>.<\/p>\n The story continues<\/p>\n Issuer Direct Corporation media contacts:<\/p>\n Brian R. Balbirnie Jennifer Hammers SOURCE:<\/strong> ACCESS WIRE<\/p>\n See the original Press release<\/a> at accesswire.com<\/p>\n
+1 919-481-4000
brian.balbirnie@issuerdirect.com<\/p>\n
+1 919-481-4000
jennifer.hammers@issuerdirect.com<\/p>\n