{"id":1353,"date":"2022-08-30T05:26:58","date_gmt":"2022-08-30T05:26:58","guid":{"rendered":"https:\/\/afreeurl.com\/the-pitch-advertising-and-marketing-news-for-8-30-22\/"},"modified":"2022-08-30T05:26:59","modified_gmt":"2022-08-30T05:26:59","slug":"the-pitch-advertising-and-marketing-news-for-8-30-22","status":"publish","type":"post","link":"https:\/\/afreeurl.com\/?p=1353","title":{"rendered":"The Pitch: Advertising and Marketing News for 8\/30\/22"},"content":{"rendered":"<p><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/714129902?h=ebf18ffa92&#038;title=0&#038;byline=0&#038;portrait=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"font-weight: 400;\"><strong>Known Creatures<\/strong> released <a href=\"https:\/\/vimeo.com\/714129902\" target=\"_blank\" rel=\"noopener\">a new campaign<\/a> for <strong>College of Mercy<\/strong> in New York called &#8220;You Can&#8221; and a brand platform for <strong>heading home<\/strong>, a local homelessness support agency.  The agency was hired by <strong>home tap<\/strong> for creative and strategic work to promote their equity investment product.  It was also appointed as the registration agency for <strong>Crunch Fitness<\/strong> after about a year of working with the gym chain.<\/p>\n<p><a href=\"https:\/\/s31832.pcdn.co\/wp-content\/uploads\/2022\/08\/Pitch-Carey-Ely.jpg\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p id=\"caption-attachment-145224\" class=\"wp-caption-text\">Carey Ely<\/p>\n<p><a href=\"https:\/\/s31832.pcdn.co\/wp-content\/uploads\/2022\/08\/Pitch-Ellen-Veith-scaled.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" aria-describedby=\"caption-attachment-145225\" loading=\"lazy\" class=\" wp-image-145225\" src=\"https:\/\/s31832.pcdn.co\/wp-content\/uploads\/2022\/08\/Pitch-Ellen-Veith-157x300.jpg\" alt=\"\" width=\"110\" height=\"211\" data-id=\"145225\" srcset=\"https:\/\/s31832.pcdn.co\/wp-content\/uploads\/2022\/08\/Pitch-Ellen-Veith-157x300.jpg 157w, https:\/\/s31832.pcdn.co\/wp-content\/uploads\/2022\/08\/Pitch-Ellen-Veith-367x700.jpg 367w, https:\/\/s31832.pcdn.co\/wp-content\/uploads\/2022\/08\/Pitch-Ellen-Veith-768x1466.jpg 768w, https:\/\/s31832.pcdn.co\/wp-content\/uploads\/2022\/08\/Pitch-Ellen-Veith-805x1536.jpg 805w, https:\/\/s31832.pcdn.co\/wp-content\/uploads\/2022\/08\/Pitch-Ellen-Veith-1073x2048.jpg 1073w, https:\/\/s31832.pcdn.co\/wp-content\/uploads\/2022\/08\/Pitch-Ellen-Veith-scaled.jpg 1341w\" sizes=\"auto, (max-width: 110px) 100vw, 110px\"\/><\/a><\/p>\n<p id=\"caption-attachment-145225\" class=\"wp-caption-text\">Ellen Veith<\/p>\n<p><a href=\"https:\/\/s31832.pcdn.co\/wp-content\/uploads\/2022\/08\/Pitch-Hana-Ballout.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" aria-describedby=\"caption-attachment-145226\" loading=\"lazy\" class=\" wp-image-145226\" src=\"https:\/\/s31832.pcdn.co\/wp-content\/uploads\/2022\/08\/Pitch-Hana-Ballout-174x300.jpg\" alt=\"\" width=\"121\" height=\"209\" data-id=\"145226\" srcset=\"https:\/\/s31832.pcdn.co\/wp-content\/uploads\/2022\/08\/Pitch-Hana-Ballout-174x300.jpg 174w, https:\/\/s31832.pcdn.co\/wp-content\/uploads\/2022\/08\/Pitch-Hana-Ballout-405x700.jpg 405w, https:\/\/s31832.pcdn.co\/wp-content\/uploads\/2022\/08\/Pitch-Hana-Ballout.jpg 666w\" sizes=\"auto, (max-width: 121px) 100vw, 121px\"\/><\/a><\/p>\n<p id=\"caption-attachment-145226\" class=\"wp-caption-text\">Hannah Ballout<\/p>\n<p style=\"font-weight: 400;\">Hired familiar creatures <strong>Carey Ely<\/strong> as account director.  He was previously at Capital One and worked 11 years at <strong>The Martin Agency<\/strong>. <strong>Hannah Ballout<\/strong> was hired as a project manager.  He was previously at Vice Media and Underhill Productions. <strong>Ellen Veith<\/strong> is the agency&#8217;s junior art director after recently graduating <strong>VCU Brandcenter<\/strong>.<\/p>\n<p style=\"font-weight: 400;\"><strong>Red Orange Studio<\/strong> was hired by <strong>Peters Law<\/strong> to redesign and develop copy for your website.  The work will aim to better define the Richmond firm&#8217;s areas of focus and create a resource for clients to draw on during proceedings.<\/p>\n<p style=\"font-weight: 400;\"><strong>Xponent21<\/strong> updated the website by <strong>Mary Morton Parsons Foundation<\/strong>.  The <a href=\"https:\/\/www.mmparsonsfoundation.org\/\" target=\"_blank\" rel=\"noopener\">new place<\/a> it features a modernized design and improved user experience and includes guidance for grant applicants.  The work included integration with automation technology that eases the pressure on foundation staff to process applications.<\/p>\n<p style=\"font-weight: 400;\">Xponent21 hired <strong>Jeremy Colb<\/strong> as an account strategist.  University student Christopher Newport was previously <strong>Madison + Main<\/strong>.<\/p>\n<p style=\"font-weight: 400;\"><strong>QubicaAMF worldwide<\/strong>, based in Mechanicsville, selected Reston-based Buffalo Groupe to lead branding and marketing for its Hyperbowling brand.  The work will be led by Buffalo&#8217;s BGRM agency in Charleston, South Carolina, with assistance from Buffalo&#8217;s. <strong>Glenn Gray<\/strong>based in Richmond.<\/p>\n<p style=\"font-weight: 400;\"><strong>pool house<\/strong> added a DC office at 660 Pennsylvania Ave.  SE.  The GOP-focused political ad firm also has an Atlanta office in addition to its Richmond headquarters.<\/p>\n<p style=\"font-weight: 400;\"><strong>Parkwood Creative<\/strong> purchased its office space at 201 Hull St., Suite C under the holding company Outlaw Jude LLC.  The agency previously leased the space.<\/p>\n<p style=\"font-weight: 400;\"><strong>West Cary Group<\/strong> received a $155,000 contract <strong>City of Richmond Economic Development Authority<\/strong> to develop a new website and marketing material.  The new site will include updated photos, a services section and improved search engine optimization and is scheduled to launch in November.<\/p>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/richmondbizsense.com\/2022\/08\/30\/the-pitch-advertising-and-marketing-news-for-8-30-22\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Known Creatures released a new campaign for College of Mercy in New York called &#8220;You Can&#8221; and a brand platform for heading home, a local homelessness support The agency was hired by home tap for creative and strategic work&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1354,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-news"],"_links":{"self":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/1353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1353"}],"version-history":[{"count":1,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/1353\/revisions"}],"predecessor-version":[{"id":1355,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/1353\/revisions\/1355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/media\/1354"}],"wp:attachment":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}